In this short educational keynote video, innovation and creativity speaker Jeremy Gutsche teaches individuals how they can leverage the pattern of reduction to accelerate their innovation and full potential. The methodology featured in this pattern video expands off of the insights from Gutsche's New York Times bestselling innovation book, 'Better and Faster: The Proven Path to Unstoppable Ideas.'
Reduction innovation includes specializing or simplifying a pre-existing business concept by removing layers or zooming in on a key feature. Gutsche highlights how the pattern of reduction can be used with the history of I Do Now I Don't, a company that discovered opportunity in reselling failed engagement rings. This is an ideal example of uncovering a niche market by simplifying a service.
IDEAS FROM THE SPEAKER ON INNOVATION & IDEAS:
1. What parts of your business do consumers actually CARE about?
2. How many ways could you imagine a SIMPLER start-up?
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