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# Sleek Steaming Washing Machines
The Innova Steam Washer Dryer is Efficient and Eco-Friendly

By Amelia Roblin | Published 2013-11-26 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/innova-steam-washer-dryer
References: [yankodesign](http://www.yankodesign.com/2013/11/25/future-of-washing/) & [rinaldofilinesi.info](http://rinaldofilinesi.info/)

Many Westerners have grown up accustomed to seeing gallons and gallons of fresh water being used and contaminated in loads of laundry. The Innova Steam Washer Dryer presents a long-needed alternative procedure for performing a common domestic task with a great deal less H2O flushed down the drain.

Rinaldo Filinesi's 2013 [Red Dot](https://www.trendhunter.com/trends/tineco-floor-one-s7-pro) design concept streamlines the look and functionality of the household device. A great deal of power is contained in the base of the appliance, leaving the laundering cylinder quite broad, open and transparent for the user. A rotating LED light on the rim of the [front loader's drawer](https://www.trendhunter.com/trends/limited-edition-front-load-washer) indicates the progress of the cycle. The Innova Steam Washer Dryer sterilizes your dirty clothes quickly and effectively with [water vapor](https://www.trendhunter.com/trends/darimeven), proceeding to heat and dehydrate garments without much attention.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 63% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Water-saving Appliances:** This trend highlights the growing demand for appliances that use less water, providing an opportunity for companies to develop innovative washing machines that conserve water.
- **Streamlined Design:** The trend towards sleek and minimalist design in household appliances presents opportunities for manufacturers to create visually appealing and user-friendly washing machines.
- **Eco-friendly Cleaning:** The increasing focus on environmental sustainability drives the need for washing machines that utilize eco-friendly cleaning methods, opening up possibilities for innovative steam-based laundry technologies.

### Industries Being Reshaped

- **Appliance Manufacturing:** Appliance manufacturers can explore disruptive innovation opportunities by developing efficient washing machines that incorporate water-saving technologies.
- **Home Improvement Retail:** Home improvement retailers can tap into the demand for eco-friendly appliances by offering a range of sleek and energy-efficient washing machines.
- **Laundry Service Providers:** Laundry service providers can embrace innovative steam-based cleaning technologies to offer customers a more sustainable and effective way of cleaning clothes.

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