# Taiwanese Burger Pop-Ups The New In-N-Out Pop-Up Brings the American Burger Chain to Taiwan By Katherine Pendrill | Published 2016-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/innout-popup References: [eater](http://www.eater.com/2016/4/7/11384604/in-n-out-taiwan-pop-up) & [international.thenewslens](http://international.thenewslens.com/post/307902/) Just yesterday, the [Goodies Cuisine Cafe & Bistro](https://www.trendhunter.com/trends/goodies) in the Da’an district of Taipei hosted an In-N-Out pop-up. While the American burger chain has more than 300 locations in the US, the company has yet to expand internationally. This pop-up event gave Taiwanese consumers a limited-time opportunity to sample the [popular burgers](https://www.trendhunter.com/trends/fatburger-flatburger). The In-N-Out pop-up ran from 11AM until 3PM on April 7th. The pop-up served some of the chain's most popular dishes, including the 'Double Double' burger, the 'Animal-Style' burger and the 'Protein-Style' burger. The last time the chain opened a pop-up in Taiwan, all 300 burgers sold out in less than two hours. Even more impressive, the 2012 In-N-Out [pop-up in Singapore](https://www.trendhunter.com/trends/popup-in-singapore) sold out of its entire menu in just five minutes. While the chain has no plans to open a permanent restaurant in Taiwan, the pop-ups helps to promote brand awareness abroad. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **International Pop-up Shops:** Brick and mortar retailers can drum up hype for international expansion by hosting limited-time events in new markets. - **Fast Food Globalization:** Fast food chains who have yet to expand internationally can test the waters by hosting pop-up events abroad before investing in permanent locations. - **Cultural Cuisine Fusion:** Pop-up collaborations between fast food chains and local restaurants can introduce new culinary experiences to consumers in foreign markets. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains can experiment with new markets and get consumer feedback on dishes without investing in permanent locations. - **Restaurant Industry:** Local restaurants can partner with fast food chains to introduce new menu items and potentially attract new customers. - **Event Planning Industry:** Event planners can work with brands to create buzz around their pop-up events and help increase brand exposure in new markets. ## Related on Trend Hunter - [Plant-Based Burger Pop-Ups](https://www.trendhunter.com/trends/burger-pop-up.md) - [Fried Seafood Sandwiches](https://www.trendhunter.com/trends/fried-seafood-sandwiches.md) - [Taiwanese-Style Chicken Bites](https://www.trendhunter.com/trends/taiwanese-popcorn-chicken.md) - [Exclusive QSR Menu Expansions](https://www.trendhunter.com/trends/shake-shack-2.md) - [International QSR Seafood Sandwiches](https://www.trendhunter.com/trends/mcdonalds-lobster-rolls.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Cartoon-Themed Pop-Up Eateries](https://www.trendhunter.com/trends/sonic-the-hedgehog-speed.md)