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# Lego Burger Joints
This In-N-Out Lego is Astonishingly Detailed and True to Life

By Rebecca Byers | Published 2015-02-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/innout-lego
References: [buzzfeed](http://www.buzzfeed.com/erinlarosa/this-in-n-out-lego-recreation-will-blow-your-mind) & [flickr](https://www.flickr.com/photos/24436176@N05/sets/72157649799415400/)

Created by Jon Furman, the [In-N-Out](https://www.trendhunter.com/trends/cookout-truck) [Lego](https://www.trendhunter.com/trends/bobs-burgers-set) recreation is a wonder of detail and engineering. The entirety of Furman's In-N-Out Lego creation is made from regular Lego pieces with the exception of the vinyl In-N-Out stickers used to create the signs.

Aimed to reflect an In-N-Out franchise of the 1990s, Furman scoured California locations closest to his home in Portland, Oregon and used them as a point of reference.

The project took Furman three years to track down the exact parts he desired and to put the model together.

This fan-created marvel is an example of [nostalgia-spurred creativity](https://www.trendhunter.com/trends/lego-fan-build) in the consumer and shows the enthusiasm of Lego and In-N-Out fans that could harnessed in other ways.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 41% | Activity: 32% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Lego Recreations:** The trend toward recreating real-life items in Lego form can be utilized for marketing and promotional purposes.
- **Nostalgia-inspired Creations:** Tapping into consumers' nostalgia can lead to unique and highly engaged fan communities and marketing opportunities.
- **Fan-generated Content:** Releasing design guidelines can encourage consumers to create and share imitation products, leading to cheap marketing and consumer engagement opportunities.

### Industries Being Reshaped

- **Fast Food:** Fast food chains can tap into fan engagement by creating Lego-themed restaurants or launching campaigns that encourage fans to design their own Lego fast food joints.
- **Toy Industry:** The toy industry can explore licensing and partnerships with fast food chains to encourage the creation of Lego sets that reflect popular restaurants or food items.
- **Marketing:** Marketers can use the trend of nostalgic Lego creations to promote products and services in a unique and engaging way that resonates with consumers.

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