# Hatted Beverages Innocent Drinks Helps the Aged and Tastes Delicious By Marissa Liu | Published 2009-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/innocent-drinks References: [innocentdrinks.typepad](http://innocentdrinks.typepad.com/) & [innocentdrinks](http://www.innocentdrinks.co.uk/things_we_make/kids/) Innocent drinks has joined forces with British grocer [Sainsbury](https://www.trendhunter.com/trends/smoothie-duo)’s to raise funds in support of Age Concern and Help the Aged. Innocent drinks has behatted their [delicious smoothies](https://www.trendhunter.com/trends/naked-smoothies) with adorable knitted caps and will donate a portion of the proceeds from the sales of the knitted cap innocent drink smoothies to the causes mentioned above. Innocent drinks come in several flavors (like [guava, mango and goji berry](https://www.trendhunter.com/trends/strawberry-guava) or kiwi, apple and lime). All products from Innocent drinks are made from 100% natural ingredients (hence the name ‘innocent’). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Socially Responsible Products:** Incorporating social responsibility initiatives in product design or marketing can attract socially conscious consumers. - **Charitable Collaborations:** Partnering with charitable organizations can increase brand awareness and customer loyalty while promoting a good cause. - **Novel Packaging Designs:** Incorporating unique and eye-catching packaging designs can increase product appeal and differentiate from competitors. ### Where This Applies - **Beverage Industry:** Incorporating social responsibility initiatives in beverage product design or marketing can attract socially conscious consumers. - **Retail Industry:** Partnering with charitable organizations in the retail industry can increase brand awareness and customer loyalty while promoting a good cause. - **Fashion Industry:** Collaborating with non-profit organizations in the fashion industry can increase brand awareness and create unique and eye-catching designs while promoting a good cause. ## Related on Trend Hunter - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md) - [Vegetable-Rich Fruit Smoothies](https://www.trendhunter.com/trends/smoothie-duo.md) - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/blueberry-focus-super-smoothie.md) - [Supercharged Banana-Free Smoothies](https://www.trendhunter.com/trends/revitalise.md) - [Kid-Friendly Smoothie Drinks](https://www.trendhunter.com/trends/innocent-super-smoothie.md) - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md) - [Veggie-Infused Caribbean Juice Drinks](https://www.trendhunter.com/trends/grace-tropical-rhythms.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Ready-to-Drink Breakfast Smoothies](https://www.trendhunter.com/trends/breakfast-smoothies.md)