# Innocent Drinks Summer Bingo By Jacqueline Biggs | Published 2006-06-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/innocent-drinks-summer-bingo References: [innocentdrinks](http://www.innocentdrinks.co.uk/bingo) Innocent drinks are encouraging the Brits to make the most of the [great outdoors this summer](https://www.trendhunter.com/trends/summer-sweepstakes1). They've developed a [Bingo card](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes) synched with their brand values, which apparently presents an interesting challenge for the competitive consumer.... **Implications** - Advertising like this is appealing to consumers because it's both [interactive and interesting](https://www.trendhunter.com/trends/whats-your-thing-collage-quest). Because it incorporates some kind of challenge or task, viewers are more likely to take the time to decipher its meaning and scope out what it is trying to achieve. By making consumers complicit in their own seduction, ads like this are less likely to be forgotten, overlooked or ignored. That is ultimately the truest test for an effective advertisement. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 69% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Interactive ads that incorporate challenges or tasks are more appealing to consumers, making them less likely to be forgotten or ignored. - **Consumer Involvement:** Ads that make consumers complicit in their own seduction are more effective in capturing attention and engagement. - **Brand Engagement:** Creative advertising strategies that engage consumers with brand values increase brand awareness and loyalty. ### Where This Applies - **Advertising & Marketing:** The advertising and marketing industry can harness the power of interactive advertising to create engaging campaigns. - **Consumer Goods:** Consumer goods companies can leverage consumer involvement strategies to captivate and retain customers. - **Food & Beverage:** The food and beverage industry can explore creative ways to engage consumers with brand values through interactive campaigns. ## Related on Trend Hunter - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Inviting Family-Friendly Games](https://www.trendhunter.com/trends/q-mixers-1.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive Outdoor Candy Activations](https://www.trendhunter.com/trends/haribo-hide-n-seekers.md) - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md)