# Terrifying Mouth-Replaced Eyes The Innocence in Danger Ads Targets Children on the Internet By Meghan Young | Published 2014-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/innocence-in-danger-ad References: [adeevee](http://www.adeevee.com/2014/06/innocence-in-danger-boy-girl-print/) & [publicis](http://www.publicis.com) The Innocence in Danger ad campaign is as [terrifying as a horror movie](https://www.trendhunter.com/trends/scary-good-campaign). It has replaced the beautiful eyes of young children with screaming mouths to illustrate the shocking content they can come across unintentionally while perusing the Internet. It reads, "Do you know what your kids are watching on the Internet right now?" This question puts the onus on the parents to ensure they aren't exposed to [inappropriate content too soon](https://www.trendhunter.com/trends/worst-childrens-library). Conceived and executed by [Publicis](https://www.trendhunter.com/trends/solutionoriented-holiday-ad), an ad agency based in Frankfurt, Germany, the Innocence in Danger ad campaign goes on to state, "Learn how to use internet sensibly," while supplying a helpful link to show how that can be achieved. It was art directed by Sonja Fritsch and photographed by Achim Lippoth. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Protective Digital Parenting:** Disruptive innovation opportunities include developing advanced parental control software and tools to safeguard children's online experiences. - **Internet Safety Education:** Disruptive innovation opportunities include creating interactive educational resources and platforms to teach children and parents about online safety. - **Visual Impact Advertising:** Disruptive innovation opportunities include utilizing powerful visuals and shocking imagery to create memorable ad campaigns that effectively convey important messages. ### Where This Applies - **Digital Parental Control Software:** Disruptive innovation opportunities include developing advanced software solutions that empower parents to monitor and restrict their children's online activities. - **Online Safety Education:** Disruptive innovation opportunities include creating online platforms and resources that offer comprehensive educational materials on internet safety for children and parents. - **Advertising and Marketing:** Disruptive innovation opportunities include leveraging impactful visual strategies and thought-provoking campaigns to effectively capture audience attention and convey important messages. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md)