# Korean Beauty Brand Expansion Innisfree Canada is Opening on July 31 at Markville Shopping Centre By Grace Mahas | Published 2020-07-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/innisfree-canada References: [innisfree](http://www.innisfree.com/ca/en/main/index.do) As the country slowly emerges from the global pandemic, the leading [Korean beauty brand](https://www.trendhunter.com/trends/kbeauty-nyc), Innisfree, is setting itself apart with the launch of its [fourth retail location in Canada](https://www.trendhunter.com/trends/uniqlo-new-toronto-location) on July 31st, 2020, at Markville Shopping Centre in Toronto. The brand is known for its high-quality skincare products—including skincare, makeup, haircare, and body care—that have become iconic thanks to its natural ingredients and premium results. To celebrate the launch, [Innisfree Canada](https://www.trendhunter.com/trends/the-isle-adventure) is giving customers who sign up for the Innisfree Rewards Program a free 'My Real Squeeze Sheet Mask' (in either Green Tea or Aloe). Fans that spend over $50 will receive a free Jeju Island Heritage Kit and those that spend over $80 can get their hands on both a free Jeju Island Heritage Kit and an exclusive limited-edition tote bag. Lastly, customers will also have the chance to purchase an exclusive Canadian beauty set featuring four of the brand's top-sellers from the Green Tea Seed line. Image Credit: Innisfree ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 81% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Expansion of Korean Beauty Brands:** As Korean beauty continues to grow in popularity, there is an opportunity for brands to expand their presence globally. - **Premium Natural Ingredients in Skincare:** Consumers are increasingly seeking out skincare products that use natural, high-quality ingredients, creating an opportunity for brands to innovate in this space. - **Loyalty Rewards Programs:** Loyalty rewards programs can help brands attract and retain customers by offering exclusive perks and incentives. ### Industries Being Reshaped - **Beauty and Personal Care:** As the demand for natural, high-quality skincare products grows, there is an opportunity for companies in the beauty and personal care industry to innovate their offerings. - **Retail:** With the rise of Korean beauty brands and the popularity of natural skincare products, retailers have an opportunity to capitalize on these trends and offer a wider variety of options to consumers. - **Marketing and Advertising:** As brands implement loyalty rewards programs, there is potential for marketing and advertising companies to assist in creating successful campaigns to attract and retain customers. ## Related on Trend Hunter - [Toronto Mall Beauty Expansions](https://www.trendhunter.com/trends/sephoras-grand-opening.md) - [Canadian-Korean Skincare Debuts](https://www.trendhunter.com/trends/hanyul-1.md) - [K-Beauty Retail Expansions](https://www.trendhunter.com/trends/hanyul.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Canadian Beauty Expansions](https://www.trendhunter.com/trends/naturium-amazon-canada.md) - [Lifestyle Brand Plaza Stores](https://www.trendhunter.com/trends/streetfront-store.md) - [Korean-American Beauty Expansions](https://www.trendhunter.com/trends/then-i-met-you-1.md) - [Affordable Skincare Expansions](https://www.trendhunter.com/trends/bubble-skincare1.md)