# Wooden Coin-Based Loyalty Initiatives The Innisfil Farmers’ Market Used Wooden Coins as Currency By Kalin Ned | Published 2020-03-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/innisfil-farmers-market References: [barrie360](https://barrie360.com/innisfil-farmers-market-awarded-over-its-innovative-2019-loyalty-program/) & [bradfordtoday](https://www.bradfordtoday.ca/local-news/green-and-growing-at-the-innisfil-farmers-market-3-photos-2119538) The Innisfil Farmers’ Market has been recognized with the Best in Innovation Award at the Farmers' Markets Ontario conference, which was held in February. During the 2019 Innisfil Farmers’ Market, [wooden coins](https://www.trendhunter.com/trends/2026-1-innovation-coins) were distributed by volunteers to shoppers and no purchase was necessary to receive one. In addition, customers could earn these by participating in the market's events like its pie-eating and pumpkin-carving contests. These items, which were hand-crafted by high school students, were intended to be used as currency at the event. There were a total of 2,000 of these tokens, with four different heart designs which helped the market track attendance each day. Innisfil Farmers’ Market's [innovative loyalty system](https://www.trendhunter.com/trends/ubacart-loyalty-program) was launched in "gratitude to [its] customers, for allowing [it] to exist," making for a nice heartfelt gesture on part of the organizers. Image Credit: Miriam King/ Bradford Today ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 15% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Wooden Coin-based Loyalty Programs:** Disruptive innovation opportunity: Explore the use of wooden coins as a unique loyalty currency in various industries, such as retail and entertainment. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Implement wooden coin-based loyalty programs to boost customer engagement and retention. - **Entertainment:** Disruptive innovation opportunity: Introduce wooden coin incentives to enhance participation and attendance in events and activities. ## Related on Trend Hunter - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Loyalty-Focused Grocery Initiatives](https://www.trendhunter.com/trends/tonys-fresh-market.md) - [Frequent Trader-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/frequent-trader.md) - [Supermarket Loyalty Initiatives](https://www.trendhunter.com/trends/quarter-club.md) - [Digital Pancake Loyalty Programs](https://www.trendhunter.com/trends/international-bank-of-pancakes.md) - [Web3 Loyalty Programs](https://www.trendhunter.com/trends/wow-bao-digital-collectibles.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md)