# Curl-Focused Styling Products Innersense Debuts a New Haircare Product for 4C and Other Curl Types By Kanesa D | Published 2024-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/innersense References: [happi](https://www.happi.com/contents/view_breaking-news/2024-01-08/innersense-launches-i-create-curl-memory-for-all-curl-types/) & [thedetoxmarket](https://www.thedetoxmarket.ca/collections/innersense?gad_source=1&gclid=CjwKCAiA1-6sBhAoEiwArqlGPqC9SsWttfEyLhC5iWPrQYQnvB6XAuG4Svlm0MaU6AQB9NJxX2Mj2hoCRB8QAvD_BwE)  Innersense introduces a breakthrough for breakage and dryness-prone curl types with the launch of I Create Curl Memory. Positioned as the ultimate product for all curl types, including 4C, this product smooths and hydrates and provides a flexible hold to enhance and sustain curls throughout the day. Formulated with a nutrient-rich blend, the product actively combats breakage, helping consumers get back on track with their hair routines. Key ingredients in the I Create Curl Memory line include a Sugar Complex of honey and sucrose, bamboo extract for style retention and strengthening minerals, and organic aloe vera. Priced at $28, I Create Curl Memory is available at Innersense Beauty, select salons and specialty retailers such as Credo Beauty and The Detox Market. Image Credit: Innersense ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 47% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Curl-focused Styling Products:** Innersense introduces a breakthrough for breakage and dryness-prone curl types with the launch of I Create Curl Memory. - **Ultimate Product for All Curl Types:** Positioned as the ultimate product for all curl types, including 4C, this product smooths and hydrates and provides a flexible hold to enhance and sustain curls throughout the day. - **Combatting Breakage and Dryness:** Formulated with a nutrient-rich blend, the product actively combats breakage, helping consumers get back on track with their hair routines. ### Who This Affects Most - **Haircare Industry:** Innersense's new curl-focused styling product can disrupt the haircare industry by providing a solution for breakage and dryness-prone curl types. - **Beauty and Salon Industry:** Salons and beauty retailers can benefit from the introduction of I Create Curl Memory as a unique offering for customers seeking curl-enhancing products. - **Natural and Organic Beauty Industry:** Innersense's use of organic ingredients in their curl-focused styling product can disrupt the natural and organic beauty industry by offering a solution specifically tailored for curly hair types. ## Related on Trend Hunter - [Moisture-Rich Curl Haircare Products](https://www.trendhunter.com/trends/verb-curl-collection.md) - [Textured Hair-Targeted Lines](https://www.trendhunter.com/trends/acidic-bonding-curls.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Blueberry Extract Haircare Products](https://www.trendhunter.com/trends/curls-blueberry-bliss.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Three-Step Curl Care Systems](https://www.trendhunter.com/trends/method-for-curls.md) - [Black-Owned Curl Brands](https://www.trendhunter.com/trends/soft-curl-defining-mousse.md) - [Affordable Curly Haircare Lines](https://www.trendhunter.com/trends/strictly-curls.md) - [Oil-Infused Curl Treatments](https://www.trendhunter.com/trends/curls-like-us.md)