# Clean High-Performance Hair Colors Innersense Color Purity Sets a Precedent for Hair Color Systems By Laura McQuarrie | Published 2024-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/innersense-color-purity References: [fox40](https://fox40.com/business/press-releases/cision/20240522NY18931/innersense-organic-beauty-revolutionizes-professional-hair-color-with-launch-of-color-purity/) & [innersensebeauty](https://innersensebeauty.com/)  38% of color users experience some form of irritation or reaction due to hair dye, and [Innersense](https://www.trendhunter.com/trends/innersense-body-care) Color Purity was developed to set a new standard for clean, safe and effective high-performance hair color systems. For years, ingredient-conscious consumers have relied on Innersense Organic Beauty's [non-toxic hair care solutions](https://www.trendhunter.com/trends/gold-hair) and with Color Purity, the brand is breaking into professional hair color. Created to deliver brilliant color on all hair types and textures, Color Purity shares 40 oxidative True Color shades plus opacity-adjusting White, five Clean Developers and two Pure Brilliance Lighteners in both Cream and Powder formulations. True Color's Adaptive Dye Blends introduce innovative 2MD chemistry, a gentler replacement for traditional PPD and PTD dyes so clients experience results without compromise. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 31% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Ingredient-conscious Hair Dye:** The move towards non-toxic and clean hair dye options is transforming the hair color industry, addressing consumer concerns over irritation and safety. - **Adaptive Dye Blends:** Innersense’s Adaptive Dye Blends, which replace traditional PPD and PTD dyes, showcase a shift towards gentler and equally effective hair coloring solutions. - **High-performance Clean Beauty:** The introduction of high-performance hair color systems like Color Purity signifies the rising demand for effective yet clean beauty products. ### Industries Being Reshaped - **Hair Care:** The hair care industry is seeing innovation with the inclusion of non-toxic and high-performance hair color solutions targeting a broad range of hair types and textures. - **Clean Beauty:** The clean beauty industry is expanding as it incorporates advanced, safe alternatives to traditional cosmetic ingredients. - **Professional Salon Products:** Professional salon products are being redefined by the integration of clean and safe hair color systems, meeting the needs of ingredient-conscious clients. ## Related on Trend Hunter - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md) - [Ammonia-Free Hair Colors](https://www.trendhunter.com/trends/color-art-fresh-line.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [At-Home Hair Color Creators](https://www.trendhunter.com/trends/colorbox-by-zuvi.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Semi-Permanent Hair Colors](https://www.trendhunter.com/trends/semipermanent-hair-colors.md)