# Functional Immunity-Boosting Beverages The Nouri Inner Immune Immunobiotic Beverage is Flavorful By Michael Hemsworth | Published 2022-04-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inner-immune References: [preparedfoods](https://www.preparedfoods.com/articles/126846-nouris-inner-immune-immunobiotic-beverage) & [dailynouri](http://www.dailynouri.com/)  The [Nouri Inner](https://www.trendhunter.com/trends/inner-immune-by-nouri) [Immune](https://www.trendhunter.com/trends/immune-builder-orange) immunobiotic beverage is positioned as a first-to-market product from the brand for the US focused on supporting the immune system with a range of functional ingredients. The drink is formulated with Immuno-LP20, l-glutamine, prebiotics, vitamins and minerals to help support [proper gut health](https://www.trendhunter.com/trends/preme) on a daily basis. The drink is free from calories, sugar and carbonation with a formula that is specifically targeted towards the gut where 70% of the body's immune cells are situated. The Nouri Inner Immune immunobiotic beverage boasts an accessible profile thanks to a price point of $2.99 per can or $35.88 per pack of 12. The drink comes in three flavors including Blackberry Lemon, Orange Zest and Watermelon Lime. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 83% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Immune-boosting Beverages:** Functional beverages formulated with immune-boosting ingredients are becoming more popular as consumers prioritize their health and wellness. - **Gut Health Support:** Beverages formulated with prebiotics and other gut-supporting ingredients are gaining traction in the functional beverage market. - **Affordable Functional Beverages:** Brands offering functional beverages at an accessible price point are disrupting the market and appealing to cost-conscious consumers. ### Sectors Adopting This - **Beverage Industry:** The beverage industry has an opportunity to meet the growing demand for functional drinks that support immune health. - **Health and Wellness Industry:** Companies in the health and wellness industry can capitalize on the trend by developing and marketing their own functional immune-boosting drinks. - **Retail Industry:** Retailers can benefit from offering a wider range of affordable functional drinks targeted towards consumers looking to support their health and wellness. ## Related on Trend Hunter - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Synbiotic Drink Mixes](https://www.trendhunter.com/trends/synbiotic-drink.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Immunity Support Kefir Products](https://www.trendhunter.com/trends/biotiful-gut-health.md) - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Immunity-Supporting Daily Blends](https://www.trendhunter.com/trends/allinone-immune.md)