# Inner Beauty Ads Stop the Beauty Madness Campaign Encourages People to Rethink Pretty By Meghan Young | Published 2014-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inner-beauty References: [bellasugar](http://www.bellasugar.com/Stop-Beauty-Madness-Campaign-35191473) & [stopthebeautymadness](http://www.stopthebeautymadness.com/) There is a big tug-of-war happening between old media and new media, in particular social media, in regards to beauty standards, which a recent campaign focusing on inner beauty addresses. Titled 'Stop the Beauty Madness,' it centers on portraits of women who have a warped sense of self-worth. Instead of focusing on inner beauty, it highlights women's thoughts on outer beauty. For instance, one of the images starts a [stunning child model](https://www.trendhunter.com/trends/crazart) who says, "What do I want to be when I grow up? Pretty." On the other end of the spectrum is an [elderly woman](https://www.trendhunter.com/trends/becauseofmyage) who states, "Old isn't ugly. It's invisible." A need to encourage a focus on inner beauty has never been more necessary. Stop the Beauty Madness invites people to create and post their own 'ads.' ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Reimagining Beauty Standards:** The 'Stop the Beauty Madness' campaign highlights the need to rethink conventional beauty standards and focus on inner beauty. - **Empowering Self-worth:** By encouraging people to create and share their own 'ads,' the campaign promotes self-worth and individual empowerment. - **Social Media Influence:** The tug-of-war between old and new media, particularly social media, reflects the changing dynamics of beauty standards and the power of digital platforms in shaping perceptions of beauty. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can leverage the call for reimagining beauty standards to develop inclusive and empowering products and campaigns. - **Digital Advertising:** Digital advertisers can capitalize on the influence of social media by creating platforms and strategies that promote self-worth and positive body image. - **Media and Entertainment:** Media and entertainment companies can explore the potential of showcasing diverse representations of beauty to challenge societal norms and foster inclusivity. ## Related on Trend Hunter - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Joy-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/the-joy-project.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md)