# Tropical Craft Brew Branding Inne Beczki Ales & Lagers is a Craft Brewery in Poland By Rebecca Byers | Published 2016-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/inne-beczki References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/inne-beczki.html) Inne Beczki is a craft brewery based in Warsaw that despite having only launched as recent as 2014, has already become recognized as one of the foremost beer innovators in Poland. Designed by agency Redkroft, the labels for the Inne Beczki range were designed on what the agency describes as "understanding and trust," not even requiring a brief. Having expanded so quickly, Inne Beczki now has a retail shop and a [wide variety of brews](https://www.trendhunter.com/trends/range-of-beers), like a [Jungle India](https://www.trendhunter.com/trends/tiger-brands) Pale Ale, Sleeping Car Porter and an enticing Witkag American Pale Ale. The brand's name Inne Beczki is taken from the Polish phrase "coś z innej beczki," which literally means "something from another barrel" and translates to "for something completely different" in English. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Brewery Innovation:** Craft breweries like Inne Beczki are pushing the boundaries of beer innovation in Poland. - **Creative Branding:** Inne Beczki's unique approach to designing labels showcases the power of creative branding for craft breweries. - **Rapid Expansion in the Beer Industry:** Inne Beczki's quick growth highlights the potential for rapid expansion within the beer industry. ### Where This Applies - **Craft Beer:** Craft breweries, like Inne Beczki, are disrupting the traditional beer industry with their innovative flavors and brewing techniques. - **Design and Advertising:** Creative agencies, like Redkroft, have opportunities to work with craft breweries to develop unique branding strategies. - **Retail:** The success of Inne Beczki's retail shop demonstrates the potential for growth in the craft beer retail market. ## Related on Trend Hunter - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Unconventional Craft Beer Releases](https://www.trendhunter.com/trends/wilderness-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)