# Sustainable Moisturizing Serum Hybrids INNBEAUTY Released its Slushy Serum Moisturizer Crush By Ell Smith | Published 2020-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/innbeauty References: [hypebae](https://hypebae.com/2020/6/innbeauty-project-slushy-serum-moisturizer-crush-clean-skincare-beauty-brand-release) & [innbeautyproject](https://www.innbeautyproject.com/collections/products) Clean skincare is a fan-favorite for [Gen Z](https://www.trendhunter.com/trends/smuuti-skin), and iNNBeauty is responding to the demand with products that are both fun and affordable. The brand has launched a new product that's positioned to capture the younger demographic through the use of [sustainable ingredients and packaging](https://www.trendhunter.com/trends/suppuru). The Slushy Serum Moisturizer Crush sits on the intersection of a serum and a moisturizer, offering a [hybrid product](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare) that's perfect for all seasons. It includes bakuchiol, hyaluronic acid, vitamin C-rich yuzu, Out Complex and more, resulting in a flawless finish. Unlike most pump bottles that contain a metal spring, these containers can be placed directly into the recycling after use, making for a simple and environmentally friendly disposal. Image Credit: INNBEAUTY ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Skincare for Gen Z:** Opportunity for new product development and marketing strategies targeting younger consumers interested in sustainable and affordable skincare. - **Hybrid Skincare Products:** Opportunity for creating new formulations that combine the benefits of multiple skincare products into one. - **Sustainable Packaging Innovation:** Opportunity to develop eco-friendly packaging solutions that can easily be recycled and appeal to environmentally conscious consumers. ### Who This Affects Most - **Skincare:** Innovations in clean, affordable, and sustainable skincare products are in high demand. - **Cosmetics Packaging:** Conscious packaging initiatives within the skincare and cosmetic industries will continue to expand. - **Eco-friendly Products:** Growing consumer demand for products that are environmentally friendly creates opportunities for new product development and marketing strategies. ## Related on Trend Hunter - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Water-Based Serum Sticks](https://www.trendhunter.com/trends/water-based-serum-stick.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Bio-Responsive Serums](https://www.trendhunter.com/trends/skinsync.md) - [Potent Accessible Skincare Serums](https://www.trendhunter.com/trends/bubble-skincare-serum.md) - [2-In-1 Serum Launches](https://www.trendhunter.com/trends/antiredness-skincare.md) - [Bouncy Phyto-Mucin Serums](https://www.trendhunter.com/trends/elastic-skin.md) - [Serum-Moisturizer Duos](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md)