# Semi-Permanent Brow Gels Urban Decay's Inked Brow Mimics the Benefits of Microblading By Laura McQuarrie | Published 2020-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/inked-brow References: [allure](https://www.allure.com/gallery/best-new-makeup-products-march-2020) & [urbandecay](https://www.urbandecay.ca/en/eyes/eyebrows/inked-brow/ud1005.html) Inked Brow is one of the newest products from [Urban Decay](https://www.trendhunter.com/trends/247-ink-liquid-liners) and it's a semi-permanent brow gel that offers long-lasting wear—according to the brand, the high-tech gel offers up to 60 hours of wear. The waterproof brow gel has a smudge-resistant and waterproof formula that won't flake, fade or transfer, and it offers all the [benefits of microblading](https://www.trendhunter.com/trends/brow-lamination-kit) at a fraction of the cost and without the discomfort or commitment. Unlike most brow gels that come with a comb-like applicator to evenly distribute the product through the brow hairs, Urban Decay's Inked Brow has a slanted applicator that's meant to be used to fill in and sculpt the brows with feather-light strokes to form the desired shape. The long-lasting brow gel is available in a range of shades from Taupe Trap to Brown Sugar. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 62% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Semi-permanent Makeup:** Traditional makeup is being disrupted by semi-permanent alternatives like Urban Decay’s Inked Brow. - **Applicator Innovation:** New slanted applicators, like the one featured in Urban Decay's Inked Brow, are replacing traditional comb-like applicators for brow gel products. - **Long Lasting Wear:** High-tech formulas, such as the one featured in Urban Decay's Inked Brow, are enhancing the staying power of makeup products. ### Where This Applies - **Cosmetics:** Cosmetic brands have a tremendous opportunity to invest in semi-permanent makeup alternatives to traditional makeup products. - **Beauty Tool & Accessories Manufacturing:** Manufacturers of beauty tools and accessories have an opportunity to develop new applicator designs that appeal to the growing market for semi-permanent makeup. - **Beauty Salons:** Beauty salons have an opportunity to offer semi-permanent makeup services, like brow gels, for clients seeking longer lasting beauty solutions. ## Related on Trend Hunter - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Multi-Day Wear Eyebrow Mouses](https://www.trendhunter.com/trends/blinc-eyebrow-mousse.md) - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md) - [Dual-Tipped Brow Pens](https://www.trendhunter.com/trends/loreal-paris-faux-brow.md) - [Long-Lasting Eyebrow Mousses](https://www.trendhunter.com/trends/superfluff-brow-mousse.md)