# Temporary Tattoo Pop-Ups Three's Millennial-Targeted 'InkDecision' Shared Wearable Temporary Art By Laura McQuarrie | Published 2019-03-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inkdecision References: [london-post](https://london-post.co.uk/three-to-host-inkdecision-a-pop-up-temporary-tattoo-studio-for-the-commitment-cautious/) & [facebook](https://www.facebook.com/events/425582311510685/) To kick off the launch of its new Pay as You Go Rewards program, British telecommunications and Internet service provider Three set up 'InkDecision' as a [temporary tattoo parlor pop-up](https://www.trendhunter.com/trends/black-vinyl-lip-stain). Over the course of two days, Three gave people the chance to get temporary wearable art from [InkBox](https://www.trendhunter.com/trends/superlotl-by-inkbox) and meet stars from the show Tattoo Fixers. The Millennial-targeted pop-up specifically spoke to people who are averse to long-term commitments. As Three puts it, the pop-up was for "celebrating being flakey and changing your mind." The temporary tattoo designs offered at the pop-up parlor included artwork and motivational quotes with a distinctly Millennial twist, including sayings like "Carpe DM’s," "Meme, myself and I" and other pieces of phone-themed body art. Like the pop-up, Three's Pay as You Go Rewards program appeals to those who avoid locking themselves into lengthy commitments and prefer instant rewards. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Temporary Tattoo Pop-ups:** Temporary tattoo pop-ups offer an opportunity for telecommunications and Internet service providers to creatively engage and target millennials. - **Pay as You Go Rewards Programs:** Offering Pay as You Go Rewards programs can cater to individuals who avoid lengthy commitments and prefer instant rewards like millennials. - **Temporary Wearable Art:** Temporary wearable art is a trend that can be harnessed by companies specifically targeting the millennial demographic. ### Industries Being Reshaped - **Telecommunications and Internet Service Providers:** Telecommunications and internet service providers can create pop-up experiences like tattoo parlors to launch a new rewards program. - **Temporary Art and Design:** Temporary tattoos can be customized to provide unique and relevant content to millennials in pop-up experiences. - **Motivational and Phone-themed Art:** Temporary tattoos with motivational quotes and phone-themed designs can capitalize on the desire for instant gratification in the millennial market. ## Related on Trend Hunter - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [Prom-Themed Temporary Tattoos](https://www.trendhunter.com/trends/temporary-tattoo-prom.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [In-Store Tattoo Parlors](https://www.trendhunter.com/trends/cookies-tattoo.md) - [Supermarket Temporary Tattoos](https://www.trendhunter.com/trends/specialbuy-temporary-tattoos.md) - [AI-Powered Tattoo Printers](https://www.trendhunter.com/trends/imprintu.md) - [Palm-Sized Tattoo Printers](https://www.trendhunter.com/trends/temporary-tattoo-device.md) - [Interactive Tattoo Apps](https://www.trendhunter.com/trends/inkstory.md) - [Tattoo Cover-Up Collaborations](https://www.trendhunter.com/trends/sixty-ink.md)