# Italian Fashion Brand Vodkas The INKD x CÎROC x Fiorucci Bottle is Vibrantly Emblazoned By Michael Hemsworth | Published 2019-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inkd-x-croc-fiorucci References: [highsnobiety](https://www.highsnobiety.com/p/inkd-ciroc-fiorucci-collaboration/) & [getitinkd](https://www.getitinkd.com/products/ciroc-fiorucci-vodka) The INKD x CÎROC x Fiorucci vodka packaging has been unveiled by the bespoke bottle designer to offer fashion-forward consumers with a product that's expertly finished with classic Italian style in mind. The golden CÎROC White Grape-flavored vodka has been vibrantly emblazoned with the Italian brand's name across the entirety of the bottle to help commemorate 50 years of Pop Fashion. The INKD x CÎROC x Fiorucci vodka packaging is available online as well as at the INKD pop-up shop in London while supplies last. The bespoke bottle design comes as the latest collaboration that helps to position a classic fashion label front and center; previous examples have included [Moschino](https://www.trendhunter.com/trends/moschino-martesana-golden-panettone), [Palace](https://www.trendhunter.com/trends/palace-and-nike) and, most recently, Vivienne Westwood to the delight of punk fashion fans. Image Credit: INKD ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vibrant Vodka Packaging:** Creating vodka packaging that is brightly and boldly designed to attract fashion-forward consumers. - **Fashion-inspired Collaborations:** Collaborating with fashion brands to create limited-edition vodka bottles that celebrate the intersection of fashion and alcohol. - **Commemorative Brand Partnerships:** Partnering with renowned fashion labels to release special edition vodka bottles that commemorate significant milestones or anniversaries. ### Industries Being Reshaped - **Beverage Industry:** Innovating the vodka industry by incorporating fashion-inspired designs and partnering with fashion brands to create limited-edition bottles. - **Fashion Industry:** Exploring collaborations with alcohol brands to release exclusive, fashion-themed bottle designs that appeal to fashion enthusiasts. - **Packaging Industry:** Creating bespoke and visually striking vodka bottle designs in collaboration with fashion brands to cater to the fashion-forward consumer market. ## Related on Trend Hunter - [Mediterranean-Inspired Vodkas](https://www.trendhunter.com/trends/croc-limonata.md) - [Italian Heritage Spirit Bottles](https://www.trendhunter.com/trends/pernod-ricard-x-missoni.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Canned Premium Vodka Cocktails](https://www.trendhunter.com/trends/croc-cocktails.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Luxury Gin Bottle Collabs](https://www.trendhunter.com/trends/malfy-gin-x-missoni.md) - [French Riviera-Inspired Spirits](https://www.trendhunter.com/trends/croc-strawberry-limonade.md) - [Lemon Vodka Ice Creams](https://www.trendhunter.com/trends/ciroc-limonata-drops.md) - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md)