# Prideful Toronto Pop-Ups Ink The Rainbow is a New Skittles Pop-Up Operating at Toronto Pride By Kanesa D | Published 2025-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ink-the-rainbow References: [skittles](https://www.skittles.com/)  Skittles® is bringing bold color to [Pride](https://www.trendhunter.com/trends/pride-partnerships) Toronto with Ink the [Rainbow](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride), a dynamic, three-day pop-up experience designed to celebrate identity, creativity, and the vibrancy of the [LGBTQ](https://www.trendhunter.com/trends/skittles-pride-packaging)+ community. Taking place at Sankofa Square from Friday, June 27 to Sunday, June 29, the activation is in collaboration with Tattour, Canada’s first mobile tattoo studio, and rainbow advocate Travis Myers. Ink the Rainbow invites festivalgoers to wear their pride proudly by receiving complimentary, rainbow-inspired temporary tattoos. For every tattoo shared, Skittles will donate $1 toward restoring and preserving rainbow crosswalks and other Pride symbols in communities across Canada. Visitors can also enjoy free Skittles® samples throughout the event, adding a sweet splash of flavor to an already colorful celebration. Image Credit: Ink The Rainbow ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 40% | Activity: 46% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Related on Trend Hunter - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [LGBTQ Artist Candy Packs](https://www.trendhunter.com/trends/skittles-pride.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Rainbow Pride Landmarks](https://www.trendhunter.com/trends/exhibition-place.md) - [Pride-Inspired Safe Spaces](https://www.trendhunter.com/trends/sephora-launched-brave-spaces.md) - [Creativity-Focused One-Day Activations](https://www.trendhunter.com/trends/oneday-activation.md)