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# Bird-Bombarded Pictorials
The Zink July 2010 Spread is Ferocious and Hardcore

By Zoe Badley | Published 2010-07-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ink-july-2010
References: [fashiongonerogue](http://fashiongonerogue.com/niomi-martin-temblay-zink/#more-32608) & [zinkmagazine](http://www.zinkmagazine.com/main/)

The Zink July 2010 editorial is too fierce and hardcore to pass up on -- even for those not fond of [avian species](https://www.trendhunter.com/trends/project-pigeon).

Photographer Martin Tremblay is incredible and this shoot really showcases his talent as an artist. The Zink July 2010 spread was styled by Peter Papapetrou and the [fashion is entirely black](https://www.trendhunter.com/trends/jiyongkim-fw25) which looks sensational on the model's light complexion. Be sure to check out the gallery for more pictures.

**Implications** - The fashion industry often utilizes [animals in fashion pictorials](https://www.trendhunter.com/trends/kiss-boots) because they appear exotic to urban city dwellers. Corporations looking to differentiate themselves from competitors in their industry may consider utilizing animals in their promotional campaigns. It may cost more than standard advertising campaigns, but it will definitely set them apart from their competitors' ads.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 72% | Activity: 26% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Utilizing Animals in Advertising:** Corporations looking to differentiate themselves from competitors in their industry may consider utilizing animals in their promotional campaigns to set them apart from competitors' ads.

### Who This Affects Most

- **Fashion:** Fashion industry can explore utilizing animals in their advertising campaigns to make their brand stand out from competitors.

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