# Tattoo Testimonials 'Ink Illustrated' by Happypets is a Collection of Incredible Tattoos By Vittoria Natarelli | Published 2010-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ink-illustrated-by-happypets References: [coolhunting](http://www.coolhunting.com/design/ink.php) & [happypets.ch](http://www.happypets.ch/) 'Ink illustrated' by Happypets captures the current shift in permanent art appreciation. Publishers KesselsKramer teamed up with Swiss designers HappyPets to create this limited-edition book. The book shares insight through fictional short stories to explain why people have decided to [permanently ink their bodies](https://www.trendhunter.com/trends/mark-of-life). Ink illustrated by Happypets is visually stunning, but I am sure it is also a great read. **Implications** - Though tattoos were once seen as the mark of a social outcast, shows like [Miami Ink](https://www.trendhunter.com/trends/official-meal-delivery-partner) have made this body mod a widely accepted art form. Nowadays, people either get inked for a sentimental reason or just because they appreciate the art. This has inspired brands and designers to incorporate [tattoo imagery into their products](https://www.trendhunter.com/trends/86-tattoo-limited-edition) for a mainstream audience. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Mainstream Tattoo Appreciation:** Opportunity for brands and designers to incorporate tattoo imagery into their products for a mainstream audience. - **Emotional Tattoo Significance:** Brands can tap into the sentimental reasons behind people getting tattooed and create products that cater to those emotional connections. - **Storytelling Through Tattoos:** Brands can explore using tattoos as a storytelling medium, creating products or content that convey narratives through tattoo imagery. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can incorporate tattoo designs into their clothing lines, appealing to the mainstream tattoo appreciation trend. - **Beauty and Personal Care:** Beauty companies can develop tattoo-inspired makeup or skincare products that cater to the emotional and artistic aspects of tattoo appreciation. - **Publishing and Media:** Publishers can explore creating more books or digital content that celebrate the stories behind tattoos, connecting with the storytelling through tattoos trend. ## Related on Trend Hunter - [Hospitality-Focused Tattoo Services](https://www.trendhunter.com/trends/inked-out.md) - [Tattooed Digital Collectibles](https://www.trendhunter.com/trends/superlotl-by-inkbox.md) - [AI Tattoo Visualizers](https://www.trendhunter.com/trends/ink-studio-ai.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Prom-Themed Temporary Tattoos](https://www.trendhunter.com/trends/temporary-tattoo-prom.md) - [AI-Powered Tattoo Printers](https://www.trendhunter.com/trends/imprintu.md) - [Vitamin-Infused Temporary Tattoos](https://www.trendhunter.com/trends/barriere.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)