# Olive-Shaped Bottles The Packaging of Inizio Olive Oil Represents Its Organic Properties By Meghan Young | Published 2016-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/inizio-olive-oil References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/inizio-olive-oil-concept.html) & [behance.net](https://www.behance.net/Nastya_Lukina) The packaging design of Inizio Olive Oil strays away from the typical bottle. In place of thin and long, the shape is shorter and rounder. Some may say it looks like an olive. That's because it's meant to. By embracing the shape of the produce that helps to create the Inizio Olive Oil, this product embraces its natural roots. Designed by Brandtailor, the [Inizio Olive Oil packaging](https://www.trendhunter.com/trends/sicilian-olive-oil) is nevertheless still [chic and sophisticated](https://www.trendhunter.com/trends/artisanal-pour-bottles) as ever. Great to display in the home, people will appreciate its nod to its organic properties as well as its stunning looks. It is also packed in a [high end black box](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles) that further instills the product with a sense of allure and quality. Thus Brandtailor appeals to consumers on several levels. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Organic Packaging Design:** Designing packaging that embraces the natural properties of a product can create a unique and visually appealing experience for consumers. - **Alternative Bottle Shapes:** Using unconventional bottle shapes, like one resembling the product itself, can differentiate a brand in the market and attract attention from consumers. - **Sophisticated Packaging:** Combining organic elements with sleek and elegant packaging design can create a sense of luxury and allure, appealing to consumers looking for high-end products. ### Where This Applies - **Food and Beverage Packaging:** Exploring innovative packaging designs can offer opportunities for brands to stand out in the competitive food and beverage industry. - **Home Decor and Display:** Creating visually appealing packaging that is suitable for display in homes opens possibilities for brands to tap into the home decor market. - **Luxury Goods:** Combining organic packaging design with high-end aesthetics can position brands as providers of premium and luxurious products in the luxury goods industry. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Aluminum Bottled Oils](https://www.trendhunter.com/trends/extra-virgin-olive-oil-bottles.md) - [Single-Serve Olive Oil Packaging](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil.md)