# Hyper-Targeted Hair Ads A Platform Uses In-Image Advertising to Match Models' Hair Color Online By Alyson Wyers | Published 2014-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inimage-advertising References: [psfk](http://www.psfk.com/2014/06/gumgum-ad-platform.html) & [gumgum](http://gumgum.com) If you've ever looked at an ad and wished for the exact hair color you see, an in-image advertising platform can tell you what shade of hair dye to buy. [GumGum's](https://www.trendhunter.com/trends/gumgum) digital ads can match the hair color of an online model, as well as infer your age, location and more. This saves you from performing exhausting [Google](https://www.trendhunter.com/trends/google-6) searches as well as from a lack of editorial sourcing. The real time process does not collect user data, only information from the page images. This in-image advertising tactic not only moves away from click bait and provides more value to advertisers, it also fits into bigger picture hyper-targeted advertising strategy. Beyond hair products, this method will work for any and all online-supported media, allowing for better monetization of digital advertising. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **In-image Advertising Platform:** The trend of in-image advertising platforms is disrupting the traditional click bait advertising by providing real-time and personalized advertisements. - **Hyper-targeted Advertising Strategy:** The trend of hyper-targeted advertising strategy is disrupting the traditional digital advertising model by providing personalized and contextualized advertisements to specific demographics. - **Monetization of Digital Advertising:** The trend of monetization of digital advertising is disrupting the traditional revenue models by offering better business opportunities for online-supported media. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can benefit from in-image advertising platforms by offering personalized product recommendations based on the model's hair color or beauty preferences. - **Technology:** The technology industry can benefit from hyper-targeted advertising strategy by providing innovative solutions for real-time and personalized advertisements based on user demographics and context. - **Digital Media and Advertising:** The digital media and advertising industry can benefit from monetizing digital advertising and providing better business opportunities for online-supported media through hyper-targeted advertising and in-image advertising platforms. ## Related on Trend Hunter - [Contextual Intelligence Companies](https://www.trendhunter.com/trends/gumgum.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Digital Haircare Activations](https://www.trendhunter.com/trends/amikas-roblox-debut.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [AI-Powered Curl Quizzes](https://www.trendhunter.com/trends/ai-powered-curl-quiz.md) - [Creative Ad Generators](https://www.trendhunter.com/trends/hookads-ai.md)