# Inhumane USBs WWF Designs a Penguin USB Flash Drive That's Sliced in Two By Tisah Tucknott | Published 2009-06-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/inhumane-usb-wwf-penguin-usb References: [gearfuse](http://www.gearfuse.com/bizarre-wwf-usb-penguin-is-suspiciously-inhumane/) & [reuters](http://www.reuters.com/article/pressrelease/idus116899%2010-jun-2009%20prn20090610) When I think of the [WWF](https://www.trendhunter.com/trends/ikea-sandlpare), I think of people trying to preserve endangered animals. Apparently, the creation of their penguin USB does not confirm this thought, as the flash drive features a penguin that is sliced in two. Although the WWF probably had good intentions making this unique penguin USB, it unfortunately does not send the right message across. **Implications** - Technology is increasingly becoming easier to create, produce and to customize. With that in mind, it's no wonder that more and more products are emerging which add decoration and character to otherwise characterless gadgets. This playful [USB Flash Drive](https://www.trendhunter.com/trends/foldable-usb) is a perfect example of how consumers are increasingly becoming hungrier for products which add a little spice up their technological devices. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### Why This Trend Is Growing - **Customized Technology:** Increasing demand for products that add decoration and character to gadgets. - **Playful Gadgets:** Emerging products that add fun and spice to technological devices. - **Consumer Preferences:** Growing appetite for unique and personalized technology products. ### Industries Being Reshaped - **Technology Accessories:** Opportunity to develop and market customized accessories that add decoration and character to gadgets. - **Consumer Electronics:** Opportunity to create and sell playful gadgets that enhance the user experience. - **Design and Manufacturing:** Opportunity to cater to consumer preferences by offering unique and personalized technology products. ## Related on Trend Hunter - [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md) - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md) - [Playful Crayon USB Drives](https://www.trendhunter.com/trends/sandisk-crayola-usbc.md) - [Laptop-Fitted USB Stick Concepts](https://www.trendhunter.com/trends/saint-antoine.md) - [Mission-Driven Penguin Toys](https://www.trendhunter.com/trends/penguin-toy.md) - [Sci-Fi-Inspired Storage Drives](https://www.trendhunter.com/trends/star-trek-discovery-flash-drives.md) - [Playful External Hard-Disk Designs](https://www.trendhunter.com/trends/cargo-hard-drive.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Collaborative Tech Memory Products](https://www.trendhunter.com/trends/sandisk-x-fifa.md)