# In-House Screen Printing Services Brewery Branding Co. Strategically Shifts Its Business Model By Kalin Ned | Published 2025-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inhouse-screen-printing References: [bevnet](https://www.bevnet.com/pr/2025/04/23/brewery-branding-co-launches-inhouse-screen-printing) & [brewerybranding](https://brewerybranding.com/)  [Brewery Branding Co.](https://www.trendhunter.com/trends/brewdog-1) has expanded its service offerings by establishing an in-house screen printing operation. For over a decade and a half, the Portland-based company relied on external partners for screen printing services while maintaining internal capabilities for design, sewing, and fulfillment. The move to in-house operations may improve quality control and operational efficiency. The vertical integration move positions the firm to directly oversee the entire merchandise production process from concept to finished product, which will eliminate outsourcing dependencies that previously affected lead times and cost structures. The in-house screen printing service is particularly tailored to meet the needs of [breweries, distilleries, and other beverage producers](https://www.trendhunter.com/trends/ekos-and-gotab) seeking custom merchandise. Brewery Branding Co.'s investment in advanced printing equipment and skilled personnel reflects the company's commitment to delivering higher-quality [branded apparel and accessories](https://www.trendhunter.com/trends/directtogarment-platform) for craft beverage clients, as well. Image Credit: Brewery Branding Co. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 27% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vertical Integration in Branding:** Companies are increasingly adopting vertical integration to enhance quality control and reduce dependencies on external partners. - **Customization in Merchandise Production:** Demand for custom merchandise production is fueling the growth of specialized in-house services tailored to specific industry needs. - **Advanced In-house Equipment:** Investing in advanced in-house equipment allows businesses to improve production capabilities and streamline operational processes. ### Industries Being Reshaped - **Screen Printing:** The screen printing industry is evolving as companies bring processes in-house to better cater to niche markets. - **Craft Beverage Manufacturing:** Craft beverage manufacturers are seeking bespoke branding solutions that provide both quality and efficiency in their promotional merchandise. - **Apparel and Accessories Production:** The apparel and accessories production sector is embracing innovations in technology and technique to offer highly customized products for client industries. ## Related on Trend Hunter - [Industrial Engraving Capabilities](https://www.trendhunter.com/trends/engraving-capabilities.md) - [Custom Transfer Printing Services](https://www.trendhunter.com/trends/transfer-printing-service.md) - [Modernization-Focused Brewery Investments](https://www.trendhunter.com/trends/curious-brewery.md) - [Midwest Kombucha Rebranding Initiatives](https://www.trendhunter.com/trends/island-city-kombucha.md) - [Hot-Pour Manufacturing System Expansions](https://www.trendhunter.com/trends/sv-labs.md) - [Upscale Taproom Experiences](https://www.trendhunter.com/trends/upscale-taproom-experience.md) - [Independent Coffee Shop Solutions](https://www.trendhunter.com/trends/independent-coffee-shop.md) - [Alternating Proprietorship Programs](https://www.trendhunter.com/trends/alternating-proprietorship.md) - [Flexible Canned Beverage Facilities](https://www.trendhunter.com/trends/thermal-kitchen.md)