# Nutritious In-House Milling Practices la Meunerie Urbaine is a Bakery That Mills Its Own Grains By Kalin Ned | Published 2019-11-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/inhouse-milling References: [cbc](https://www.cbc.ca/news/canada/montreal/bread-baking-making-flour-1.5218187) & [la-meunerie-urbaine.business.site](https://la-meunerie-urbaine.business.site/) Located in Montreal's west end, la Meunerie Urbaine is an [artisanal bakery](https://www.trendhunter.com/trends/deli-kitchen-bakery-products) that engages consumers with nutritious loaves and the grains are subject to a special in-house milling technique. The business was founded by Martin Falardeau who believes that "nutritious means using the [whole grain](https://www.trendhunter.com/trends/plant-based-protein-bread), with the germ inside." Thus, [milling flour](https://www.trendhunter.com/trends/gluten-free-oat-flour) is a "daily ritual" for the bakery. The grains — from wheat to spelt and rye, are sourced locally and the in-house milling occurs in the mornings as la Meunerie Urbaine prepares for the next day's baking. The mill itself has a wooden silhouette and the contents are stone-ground, which enables them to "conserve more of the plant's nutrition." Bakeries that enable in-house milling deliver an enhancement in consumer experience as they bring forth a valued artisanal feel. Image Credit: la Meunerie Urbaine, Facebook @Brot Bakehouse School and Kitchen - Brotbakery ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **In-house Milling Practices:** Bakeries can incorporate in-house milling techniques to provide nutritious baked goods and an enhanced consumer experience. - **Local Sourcing:** Bakeries can source locally grown and produced ingredients, including grains, to provide a more sustainable and community-focused business model. - **Stone-ground Milling:** Stone-ground milling allows for the retention of more plant nutrition, making it a desirable practice for bakeries looking to incorporate healthy and wholesome ingredients. ### Who This Affects Most - **Bakery:** Bakeries can adopt in-house milling and locally sourced ingredients to provide unique and nutritious baked goods. - **Agriculture:** Local farmers and grain growers can benefit from partnering with bakeries and providing high quality, locally sourced grains. - **Sustainability:** Adopting sustainable and community-focused practices, such as locally sourcing ingredients, can benefit the bakery industry as a whole by reducing environmental impact and supporting local businesses. ## Related on Trend Hunter - [Specialty Flour Packaging Designs](https://www.trendhunter.com/trends/specialty-flour.md) - [Fine-Milled French Flours](https://www.trendhunter.com/trends/dominique-ansels-pastry-flour.md) - [Gluten-Free Flour Products](https://www.trendhunter.com/trends/arva-flour-mills.md) - [Sustainability-Targeted Grain Products](https://www.trendhunter.com/trends/great-river-milling.md) - [Nutrient-Dense Bakery Products](https://www.trendhunter.com/trends/modern-baker-superloaf.md) - [Upcycled Ingredient English Muffins](https://www.trendhunter.com/trends/super-grains-english-muffin.md) - [High-Quality Organic Flours](https://www.trendhunter.com/trends/organic-flours.md) - [Fiber-Boosting Bakery Ingredients](https://www.trendhunter.com/trends/highmac-brans.md) - [Artisanal Bake-at-Home Loaves](https://www.trendhunter.com/trends/bake-at-home-bread.md)