# City Living-Celebrating Lip Balms Fresh is Teaming Up with Ingrid Nilsen Sugar on a Lip Treatment By Katherine Pendrill | Published 2019-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ingrid-nilsen References: [bustle](https://www.bustle.com/p/fresh-x-ingrid-nilsens-sugar-in-the-city-lip-treatment-has-the-perfect-berry-hue-exclusive-18649411) Fresh is launching its first-ever influencer collab by teaming up with beauty vlogger and [LGBTQ](https://www.trendhunter.com/trends/it-gets-better-project) activist Ingrid Nilsen. The new 'Fresh x Ingrid Nilsen Sugar in the City Lip Treatment' is the latest addition to the brand's [lip treatment lineup](https://www.trendhunter.com/trends/lipsoftie-tinted-lip-treatment), which already includes 14 sweet shades. The new product combines Fresh's Sugar Advanced Therapy Lip Treatment with a rich [rich berry tint](https://www.trendhunter.com/trends/pout-hero), which is perfect for fall. The Sugar Lip Treatment colors are also buildable, so you can darken the blackberry color with a few extra swipes across the lips. According to Nilsen, the shade was inspired by New York City and the life Nilsen dreamed of as a kid. Even the packaging is an ode to the city with a cartoon outline of the New York City skyline. Image Credit: *Fresh.* ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Influencer Collaborations:** Companies are partnering with influencers to create unique and personalized products that resonate with consumers. - **Buildable Lip Products:** Lip products that offer buildable color allow consumers to customize their look and experiment with different shades. - **City-inspired Products:** Products that pay homage to cities and their unique cultures continue to be popular among consumers. ### Where This Applies - **Beauty and Personal Care:** Beauty companies are partnering with influencers to create products that appeal to a wider audience and stand out in a crowded market. - **Fashion:** Fashion brands can take inspiration from cities and their cultural influences to create unique and on-trend collections. - **Tourism and Travel:** Cities and their unique characteristics can be used to market and promote travel destinations to consumers. ## Related on Trend Hunter - [Advanced Mini Lip Balms](https://www.trendhunter.com/trends/mini-color-care.md) - [Fruit-Forward Sugary Lip Oils](https://www.trendhunter.com/trends/sugar-treat-lip-oil.md) - [Liquid Balm Lip Treatments](https://www.trendhunter.com/trends/liquid-balm.md) - [Smoothie-Inspired Lip Treatments](https://www.trendhunter.com/trends/smoothie-lip-treatments.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/lip-wellness.md) - [Flavor-Forward Lip Treatments](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md) - [Lip Treatment Shades](https://www.trendhunter.com/trends/lipsoftie-tinted-lip-treatment.md)