Fresh is launching its first-ever influencer collab by teaming up with beauty vlogger and LGBTQ activist Ingrid Nilsen.
The new 'Fresh x Ingrid Nilsen Sugar in the City Lip Treatment' is the latest addition to the brand's lip treatment lineup, which already includes 14 sweet shades. The new product combines Fresh's Sugar Advanced Therapy Lip Treatment with a rich rich berry tint, which is perfect for fall. The Sugar Lip Treatment colors are also buildable, so you can darken the blackberry color with a few extra swipes across the lips. According to Nilsen, the shade was inspired by New York City and the life Nilsen dreamed of as a kid. Even the packaging is an ode to the city with a cartoon outline of the New York City skyline.
Image Credits: Fresh.