# Ring-Arranged Branding Ingredissimo Packaging Expresses Rich and Colored Texture in Circular Piles By Amelia Roblin | Published 2013-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ingredissimo-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/12/ingredissimo.html) & [losiento.net](http://www.losiento.net/entry/ingredissimo) The look of Ingredissimo packaging demonstrates that you don't actually require a prominent and consistent logo to tie a broad range of products together; rather, a common theme is sufficient to assert the relationship between various items of the same brand family. When Lo Siento of Spain designed the little boxes for this line of [culinary condiments](https://www.trendhunter.com/trends/mccormick-gourmet-collection), the studio settled on the continuous image of a circle to mark every different flavor. Tomato crunch, gummy fruits, ground toffee and dried vegetables have all be tucked into the [same white cartons](https://www.trendhunter.com/trends/thoughtful-packaging) with tiny windows to reveal the scrumptious spices, medleys and toppings within. Ingredissimo packaging features a [richly colored and textural ring](https://www.trendhunter.com/trends/shapeup-tube) on top of each box, created by carefully arranging the contents into O-shaped piles. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Circular Branding:** Creating a strong brand identity through the use of circular design elements instead of logos. - **Texture-based Packaging:** Using the texture of the product itself to inform the design of the packaging, creating a unique and memorable visual experience. - **Windowed Packaging:** Incorporating windows into product packaging to give consumers a sneak peek of the contents, increasing engagement and curiosity. ### Who This Affects Most - **Food and Beverage:** By leveraging the colors and textures of the product, food and beverage companies can create packaging that stands out on crowded shelves and communicates quality ingredients. - **Cosmetics and Beauty:** Designing packaging that incorporates the texture of the product, such as a bumpy face mask or a glittery eyeshadow, can create a sensorial experience for consumers and help differentiate a brand. - **Crafts and DIY:** Incorporating windows into packaging for craft or DIY supplies, like beads or buttons, can give customers a better sense of the quantity and variety of materials they are purchasing, encouraging more experimentation and creativity. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)