# Ingredient-Focused Skincare Books Ingredients by The Ordinary Helps Consumers Understand Formulas By Laura McQuarrie | Published 2025-10-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ingredients-by-the-ordinary References: [cosmeticsbusiness](https://cosmeticsbusiness.com/the-ordinary-launches-first-book-ingredients) & [theordinary](https://theordinary.com/en-gb/ingredients-book-100735.html)  [The Ordinary](https://www.trendhunter.com/trends/the-ordinary-white-papers) has officially released its first-ever physical product that's not a beauty formulation, Ingredients, and it's the brand's first-ever book, designed to simplify skincare education for consumers. The Ordinary is known for [affordable, ingredient-focused formulations](https://www.trendhunter.com/trends/boots-modern-chemistry) like the best-selling 'GF 15% Solution' and the 'Azelaic Acid Suspension 10%,' and understanding the what, when, and why behind each skincare product is foundational to getting the most out of the brand's quality, results-driven offerings. With Ingredients, consumers can flip through the pages of the hardcover coffee table book to discover the best ingredients for [common skin concerns like acne](https://www.trendhunter.com/trends/powdertocream-concentrate) and sensitivity, and challenge their beliefs about certain ingredients and claims that are widely accepted and perpetuated by the beauty industry at large. ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 98% | Activity: 96% | Freshness: 53% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Educational Skincare Publications:** A growing consumer interest in ingredient literacy is driving demand for educational materials that demystify complex skincare formulations. - **Transparency in Beauty Products:** There is an increasing emphasis on transparency within the beauty industry, encouraging brands to offer detailed information about the active components in their products. - **Individualized Skincare Regimens:** Personalized skincare approaches are gaining traction as consumers seek tailored solutions addressing specific skin concerns informed by the latest ingredient knowledge. ### Where This Applies - **Publishing:** The convergence of beauty and publishing industries presents innovative opportunities for informative content aimed at skincare education. - **Cosmetic Manufacturing:** Evolving consumer preferences for transparency and specificity are prompting manufacturers to refine product offerings to align with educated consumer bases. - **E-learning Platforms:** Integrating academic rigor with consumer-friendly content, e-learning platforms could enter the beauty education space by offering digital courses that expand on ingredient-focused subjects. ## Related on Trend Hunter - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Milky Coffee Collabs](https://www.trendhunter.com/trends/the-ordinary-x-milkys.md) - [Plant-Based Exosome Serums](https://www.trendhunter.com/trends/exosome-hydroglow-complex.md) - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md) - [Modular Fragrance Bodycare](https://www.trendhunter.com/trends/loopha.md) - [Serum-Dispensing Billboards](https://www.trendhunter.com/trends/hydrating-billboard.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [Hydrating Barrier Care Essences](https://www.trendhunter.com/trends/multiactive-delivery-essence.md) - [First-Access Beauty Hubs](https://www.trendhunter.com/trends/the-o-lab.md)