# State-Of-The-Art Ingredient Processing Facilities Undercover Snacks Debuts Undercover Ingredients By Kalin Ned | Published 2025-02-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ingredient-processing-facility References: [nosh](https://www.nosh.com/pr/2025/02/21/undercover-snacks-launches-undercover-ingredients-a-stateoftheart-ingredient-processing-facility-to-accelerate-growth-and-innovation)  Undercover Snacks' [Undercover Ingredients](https://www.trendhunter.com/trends/undercover-snacks-1) is a state-of-the-art ingredient processing facility located at the brand's East Hanover, NJ headquarters. This new facility focuses on producing crisped quinoa and other nutrient-dense ingredients using proprietary, all-natural technology. Through this method, the company avoids extrusion, oil, and additives. By vertically integrating its supply chain, Undercover Snacks aims to ensure consistent, high-quality ingredient production to support its rapid growth and innovation in snacks and functional foods. The facility also enables the company to explore new applications for quinoa in categories such as [savory snacks](https://www.trendhunter.com/trends/crunch-corn), breakfast foods, and GLP-1-friendly products. This is noteworthy as there is a reported growing demand for [functional, plant-based snacks](https://www.trendhunter.com/trends/sher-square) that offer both taste and nutritional benefits. Image Credit: Undercover Snacks ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 30% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Quinoa-based Innovation:** The rise of quinoa as a versatile ingredient in state-of-the-art processing facilities opens new possibilities for nutrient-rich product development. - **Proprietary All-natural Processing:** Innovative processing methods that bypass traditional extrusion, oil, and additives present opportunities for cleaner, healthier ingredient production. - **Plant-based Functional Foods:** The increasing demand for plant-based snacks enriched with functional benefits drives the exploration of nutrient-dense ingredients like quinoa in diverse applications. ### Who This Affects Most - **Functional Snacks:** The snack industry can leverage advanced processing to develop health-oriented products that cater to consumers seeking both flavor and nutrition. - **State-of-the-art Food Processing:** Investments in cutting-edge processing technology revolutionize the production of high-quality, natural food ingredients. - **Plant-based Food Products:** The plant-based food sector benefits from new ingredient applications that enhance taste profiles and nutritional content. ## Related on Trend Hunter - [Quinoa Crisp Expansions](https://www.trendhunter.com/trends/undercover-snacks-1.md) - [Plant-Based Protein Crisps](https://www.trendhunter.com/trends/upcycled-food.md) - [Globally Inspired Better-For-You Snacks](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Produce-Forward Refrigerated Bars](https://www.trendhunter.com/trends/field-farmer1.md) - [Minimal-Ingredient Chocolate Almonds](https://www.trendhunter.com/trends/covered-almonds.md) - [Advanced Food Manufacturing Plants](https://www.trendhunter.com/trends/food-manufacturing-plant.md) - [Free-From Granola Base Ingredients](https://www.trendhunter.com/trends/clean-label-granola-base.md)