# Single-Ingredient Skincare Kits S.W. Basics' Assorted 1-Ingredient Packets Share Simple Solutions By Laura McQuarrie | Published 2018-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ingredient-packets References: [hellogiggles](https://hellogiggles.com/beauty/beauty-products-tools/beauty-bulletin-makeup-and-skin-care-launches-pat-mcgrath-glossier-pixi-beauty/3) & [store.swbasicsofbk](https://store.swbasicsofbk.com/collections/packets-collection/products/assorted-packets-5-pack) S.W. Basics is calling its new 'Assorted 1-Ingredient Packets' a "choose your own skincare adventure," as they enable consumers to focus their attentions on just one or only a handful of natural ingredient at a time. The five-piece set is made up of individual pouches that contain just a single ingredient, such as: Activated Charcoal, French Green Clay, Jojoba Oil, Aloe Vera Powder or Shea Butter. These packs may also be purchased individually, but opting for the bundle is a better deal. As raw shea butter is one of nature's best moisturizers, it can be used on its own or incorporated into other products and DIY remedies as a means of making the most of its ultra-hydrating properties. Similarly, the other products may be used in a number of versatile ways. Image Credit: S.W. Basics ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Single-ingredient Skincare:** The rise of minimalist skincare products focuses on a single ingredient has led to opportunities for natural and organic cosmetic brands to innovate their formulas. - **DIY Beauty:** Consumers' increased interest in DIY beauty products is an opportunity for businesses to offer one-ingredient skincare products with instructions for do-it-yourself mixtures. - **Eco-conscious Beauty:** Single-ingredient skincare kits offer eco-conscious consumers the chance to reduce their packaging waste and carbon footprints by purchasing only the ingredients they need. ### Who This Affects Most - **Natural and Organic Cosmetics:** The trend for single-ingredient skincare offers natural and organic cosmetic brands the chance to highlight the quality and benefits of their ingredients. - **DIY Beauty Products:** The rise of single-ingredient skincare kits and DIY beauty products opens opportunities for businesses that supply raw materials and packaging for these products. - **Eco-friendly Packaging:** The shift towards minimal packaging and reduced waste presents an opportunity for companies to develop eco-friendly and sustainable packaging for one-ingredient skincare kits. ## Related on Trend Hunter - [Minimal-Ingredient Tallow Creams](https://www.trendhunter.com/trends/tallow-cream.md) - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md) - [Student Skincare Packs](https://www.trendhunter.com/trends/student-skincare.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [DIY Body Lotion Kits](https://www.trendhunter.com/trends/body-lotion-kit.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Single-Ingredient Soaps](https://www.trendhunter.com/trends/single-ingredient-soap.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Clean Beauty Travel Sets](https://www.trendhunter.com/trends/bestsellers-set.md)