# Beautifying Hydration Mixes Cure Hydration's Ingestible Wellness Formulas Launched at Ulta Beauty By Laura McQuarrie | Published 2025-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ingestible-wellness References: [globenewswire](https://www.globenewswire.com/news-release/2025/10/15/3166819/0/en/Cure-Hydration-Launches-in-Ulta-Beauty-Stores-Expanding-Access-to-Ingestible-Wellness.html) & [curehydration](https://www.curehydration.com/products/acai-berry?selling_plan=4326293753)  Staying hydrated isn't just essential for health, it's a beauty booster that supports plump skin and lit-from-within radiance, and [Cure Hydration](https://www.trendhunter.com/trends/cure-hydration-expands) is officially launching its innovative ingestible wellness formulas at [Ulta Beauty](https://www.trendhunter.com/trends/cloud-cafe). This strategic move bridges the gap between functional health and beauty, and taps into consumers' growing interest in supporting beauty from the inside out. At launch, Ulta Beauty will carry five flavors from Cure’s clean, science-backed, best-selling [Hydrating Electrolyte Drink Mix](https://www.trendhunter.com/trends/true-lemon-wellness) line: Berry Pomegranate, vibrant Tropical Punch, nostalgic Watermelon, bright and refreshing Lemonade, and sweet-tart Strawberry Kiwi. These plant-based, Non-GMO Project Verified, Certified Gluten-Free and Certified Kosher blends skip the sugar, artificial sweeteners, or sugar alcohols, and deliver a proven, rapid hydration solution for fighting signs of dehydration, which can manifest as dull skin, dryness, dark under-eye circles, and a lackluster complexion. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 57% | Activity: 64% | Freshness: 53% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Beauty-driven Hydration:** The blend of wellness and beauty through ingestible hydration products is reshaping consumer expectations for skincare, opening avenues for innovative beauty supplements. - **Functional Health and Beauty Integration:** The convergence of health and beauty industries is fueling demand for products that enhance appearance from within, highlighting opportunities in ingestible wellness. - **Clean and Natural Ingredient Preference:** A heightened focus on clean, plant-based ingredients in beauty supplements is driving innovation in product formulation, catering to the eco-conscious consumer base. ### Industries Being Reshaped - **Beauty and Personal Care:** The intersection of hydration and skincare within the beauty industry is stimulating growth in products that promote beauty through internal health. - **Health and Wellness:** Expanding focus on ingestible wellness solutions is revolutionizing the health industry by integrating beauty benefits into functional beverage offerings. - **Retail and E-commerce:** Collaborations between wellness brands and beauty retailers are transforming product availability and consumer access, enabling omnichannel growth in wellness-focused beauty products. ## Related on Trend Hunter - [Inaugural Health-Supporting Supplement Lines](https://www.trendhunter.com/trends/factor-form.md) - [Asian-Inspired Zero-Sugar Drinks](https://www.trendhunter.com/trends/mizu-lab-electrolyte-mix.md) - [Hydrating Punch Beverage Mixes](https://www.trendhunter.com/trends/liquid-iv-tropical-punch.md) - [Personalized Nutrition Brand Activations](https://www.trendhunter.com/trends/chelsea-piers-fitness.md) - [Protein-Powered Hydration Mixes](https://www.trendhunter.com/trends/clear-protein-hydration.md) - [Chef-Led Functional Nutrition Lines](https://www.trendhunter.com/trends/thomas-kellers.md) - [Electrolyte-Enhanced Hydration Mixes](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor.md) - [Zero-Sugar Hydration Mixes](https://www.trendhunter.com/trends/eirlyte.md) - [Bull Blood Hydration Mixes](https://www.trendhunter.com/trends/barbarian-water.md)