# Educational Ingestible Skincare Campaigns ELASTEN Partners with Dr. Dendy Engelman By Kalin Ned | Published 2026-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ingestible-skincare References: [finance.yahoo](https://finance.yahoo.com/sectors/healthcare/articles/elasten-partners-leading-dermatologist-dr-120500376.html)  ELASTEN is a German liquid collagen supplement, and recently, the brand announced a [year-long partnership with board-certified dermatologist](https://www.trendhunter.com/trends/neutrogena-dermatologist-partnership) Dr. Dendy Engelman to advance education around science-backed ingestible skincare. Central to this educational marketing initiative is ELASTEN's proprietary [HC] Collagen Complex™, which is delivered through [daily drinking ampoules](https://www.trendhunter.com/trends/shiseidos-new-drink-format). All in all, the collaboration between ELASTEN and Dr. Dendy Engelman aims to address a growing gap in the beauty-from-within market — while consumer interest in [collagen supplementation](https://www.trendhunter.com/trends/gnc-premier-collagen) has surged, many people lack clear, evidence-based guidance on ingredient quality, bioavailability, and realistic outcomes, often confusing marketing hype with clinical validation. By aligning with a respected dermatologic surgeon, the company seeks to establish higher standards of transparency and scientific integrity in the ingestible skincare category. Image Credit: ELASTEN ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 72% | Activity: 76% | Freshness: 80% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dermatologist-led Nutricosmetics:** Credible clinician partnerships are reshaping ingestible beauty by linking supplement claims with expert guidance on efficacy, bioavailability, and realistic skin outcomes. - **Evidence-based Beauty Education:** Science-centered campaigns are creating space for brands to differentiate through transparent ingredient validation rather than broad wellness promises. - **Liquid Collagen Formats:** Daily drinkable ampoules signal a shift toward premium, ritualized skincare supplements that combine convenience, dosage consistency, and perceived clinical sophistication. ### Industries Being Reshaped - **Beauty and Personal Care:** The category is being disrupted by beauty-from-within products that extend skincare routines beyond topical applications into clinically framed nutrition. - **Nutraceuticals:** Supplement brands with proprietary complexes and measurable claims are positioned to raise expectations for quality standards in collagen and skin health products. - **Healthcare Marketing:** Medical expert collaborations are redefining consumer trust models by blending education, brand advocacy, and professional credibility in wellness communications. ## Related on Trend Hunter - [Gut Health Skincare Supplements](https://www.trendhunter.com/trends/legendairy-milk-shes-glowing.md) - [Unflavored Marine Collagen Supplements](https://www.trendhunter.com/trends/cole-skin-supplements1.md) - [GLP-1 Skincare Systems](https://www.trendhunter.com/trends/elastik-skin.md) - [Deep Hydration Skincare Products](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection.md) - [Plant-Based Collagen Support Formulas](https://www.trendhunter.com/trends/phyto-collagen.md) - [Hydrolyzed Marine Collagen Supplements](https://www.trendhunter.com/trends/eternal-collagen.md) - [Adaptogen-Boosted Collagen Supplements](https://www.trendhunter.com/trends/everyday-dose-collagen.md) - [Jellyfish-Derived Collagen Supplement Formulations](https://www.trendhunter.com/trends/jellyfishderived-collagen.md) - [Longevity Skincare Systems](https://www.trendhunter.com/trends/elm-biosciences.md)