# Ingestible Beauty Products 'Evolution_18' is Introducing Beauty-Inspired Wellness to Walmart By Laura McQuarrie | Published 2019-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ingestible-beauty References: [wellandgoodnyc](http://www.wellandgoodnyc.com/good-looks/bobbi-brown-walmart-evolution18/) & [evolution18](https://evolution18.com/) Consumers who are looking to approach their health, wellness and beauty in a holistic way are turning to [ingestible beauty supplements](https://www.trendhunter.com/trends/ingestible-wellness) that help to nourish them from the inside out. In recent months, a number of beauty brands have ventured into the creation of dietary supplements and Evolution_18 from Bobbi Brown is setting itself apart as a particularly accessible option, as it will be sold through [Walmart](https://www.trendhunter.com/trends/womens-wellness-supplement). Evolution_18 makes 10 affordable supplements, including products like Beauty Bubbles, [Beauty Debloat Tea](https://www.trendhunter.com/trends/depuff-by-imaras-beauty), a nutrient-dense Beauty Superfood powder and vitamin-packed gummies. All of these products can be purchased for under $20, giving consumers the chance to access high-quality, clean formulas at an ultra-affordable price point. While some ingredients like collagen are often included in products with a high price tag, Evolution_18's products appeal to the masses. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Ingestible Beauty Supplements:** The trend of ingestible beauty supplements is on the rise as consumers seek holistic approaches to health, wellness, and beauty. - **Affordable Beauty-inspired Wellness:** The availability of affordable beauty-inspired wellness products, like Evolution_18's supplements, opens up disruptive innovation opportunities for brands looking to cater to mass market demand. - **Accessible Distribution Channels:** The distribution of Evolution_18 supplements through Walmart reflects a trend towards making beauty products more accessible and reaching a wider consumer base. ### Sectors Adopting This - **Beauty:** The beauty industry has the opportunity to explore and capitalize on the growing market of ingestible beauty supplements and accessible wellness products. - **Retail:** Retailers, particularly those with broad reach like Walmart, have the potential to disrupt the market by offering affordable and accessible beauty-inspired wellness options to a wide customer base. - **Health and Wellness:** The health and wellness industry can benefit from incorporating beauty-inspired products, such as ingestible supplements, into their offerings to cater to the increasing demand for holistic approaches to self-care. ## Related on Trend Hunter - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [Aesthetic Wellness Supplements](https://www.trendhunter.com/trends/sakara-supplements.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Budget Wellness Gummies](https://www.trendhunter.com/trends/habi.md) - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [Cellular Beauty Supplements](https://www.trendhunter.com/trends/jupiter-neurosciences.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Gut-Skin Supplements](https://www.trendhunter.com/trends/sakara-beauty-biome.md) - [Retail Brand Supplement Ranges](https://www.trendhunter.com/trends/alo-stackable-wellness-system.md)