# Vibrant Pop-Up Cafes The ING Express Mobile Coffee Bar is an Eye-Catching Modular Establishment By Katherinev123 | Published 2011-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ing-express-mobile-coffee-bar References: [retaildesignblog.net](http://retaildesignblog.net/2011/10/25/storeage-creates-mobile-coffee-bar-and-office-for-ing/) & [store-age.nl](http://www.store-age.nl/) Adding to the increasing number of [pop-up establishments](https://www.trendhunter.com/trends/historic-hotel-dangleterre) around the world is the ING Express mobile coffee bar in Amsterdam. Created by Storeage, a retail design agency in Amsterdamn, the ING Express mobile coffee bar functions as a cafe and an office and has been designed to be used at festivals, concerts and other events across the Netherlands. Not surprisingly, the design of this pop-up cafe is modular, allowing for easy deconstruction, transport and set up. It also has an attention-grabbing design, with its bright orange hue (ING's corporate color) and giant lion logo on one side. According to the [Retail Design Blog](https://www.trendhunter.com/trends/chickenstyle-tenders), the ING Express mobile coffee bar also features LED lights, a rotating bar and stackable wooden stools. In addition, the entire pop-up cafe can be turned into a lemonade stand or a sandwich bar if need be. Pop-ups having been receiving a lot of attention from brands lately, and this vibrant pop-up cafe from ING Express is just another to add to the growing list. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Culture:** The increasing popularity of pop-up establishments creates opportunities for brands to engage with consumers in unique and temporary spaces. - **Modular Design:** The use of modular design allows for easy transportation and set up of pop-up cafes, enabling brands to quickly create immersive experiences at various events. - **Transformative Functionality:** Pop-up cafes with the ability to transform into different food and beverage concepts offer flexibility and innovation for brands looking to cater to different audiences. ### Where This Applies - **Retail Design:** The retail design industry can leverage modular design and transformable functionality to create captivating and easily deployable pop-up cafes and stores. - **Hospitality:** The hospitality industry can incorporate pop-up culture to showcase unique culinary experiences and engage with customers in unconventional locations. - **Event Planning:** Event planning professionals can collaborate with brands to create memorable pop-up cafe experiences at festivals, concerts, and other events, offering attendees a unique refreshment option. ## Related on Trend Hunter - [Coffee Kiosk Designs](https://www.trendhunter.com/trends/valley-fair-kiosk.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Eco-Friendly Cafe Vehicles](https://www.trendhunter.com/trends/solarpowered-coffee-truck.md) - [Confessional Cafe Pop-Ups](https://www.trendhunter.com/trends/kitchenaid-caffeine-confessions.md) - [Music-Themed Cafe Pop-Ups](https://www.trendhunter.com/trends/pop-up-cafe-in-paris.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md) - [Pop-Up Event Companies](https://www.trendhunter.com/trends/steel-space-concepts.md) - [Immersive Coffee Pop-Ups](https://www.trendhunter.com/trends/ninja-luxe-caf.md)