# Infused Water Pods Juice Press Created Capsules to Add Flavor to Lavit's Cooler Water Coolers By Laura McQuarrie | Published 2017-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/infused-waters References: [trndmonitor](https://trndmonitor.com/industry-news-juice-press-partners-with-lavit-to-develop-infused-waters-for-beverage-technology-companys-single-serve-cold-beverage-water-coolers/) & [drinklavit](https://www.drinklavit.com/juice-press-unsweetened-beverages) Juice Press recently partnered with Lavit on the development of a range of infused water that may be used with [single-serve cold beverage coolers](https://www.trendhunter.com/trends/shaky-shakes-pods). The flavorful capsules may be added to Lavit's Cooler Water Coolers to create enriched [still or sparkling drinks](https://www.trendhunter.com/trends/cawston-press-sparkling-water) with the taste of Rose or Cinnamon Guarana. The EcoCaps themselves take the form of 100% recyclable aluminum, as sustainability is a major concern for many consumers who are interested in trying single-serve beverage machines. The [infused water capsules](https://www.trendhunter.com/trends/waterdrops-fusion-collection) are unsweetened, free from preservatives and are made with high-quality all-natural ingredients. Specifically, the Rose flavor contains Bulgarian rose oil and the Cinnamon Guarana flavor features Indonesian cinnamon sourced from Mount Korintji. As such, these flavorful water add-ins have the potential to satisfy one's thirst in a guilt-free way. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Infused Water Capsules:** Opportunity for beverage companies to create innovative, convenient and eco-friendly alternatives to traditional drinks. - **Single-serve Beverage Machines:** Potential for technological advancements and flavor variety in the market of single-serve beverage machines. - **Sustainable Packaging:** Growing demand for sustainable packaging materials and designs to cater to environmentally-conscious consumers. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to innovate by creating new infused water products and flavors. - **Food Service:** Potential for partnerships between beverage and food service companies to offer infused water as a refreshing alternative in restaurants and cafes. - **Packaging:** Opportunity for packaging companies to develop sustainable solutions for single-serve beverage capsules. ## Related on Trend Hunter - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md) - [Festive Water Enhancer Pods](https://www.trendhunter.com/trends/air-up-christmas-cheers.md) - [Next-Gen Hydration Bottles](https://www.trendhunter.com/trends/gen2-pab.md) - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md) - [Apple-Flavored Hydration Cubes](https://www.trendhunter.com/trends/limited-time-microdrink.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md)