# Wine Grape-Infused Water 'O.Vine' is Infused Spring Water with Healthful Grape Skin Extracts By Laura McQuarrie | Published 2018-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/infused-spring-water References: [prnewswire](https://www.prnewswire.com/news-releases/wine-water-reinventing-the-near-water-category-300659757.html) & [winewater](http://www.winewater.com/) Wine Water is a start-up that's now introducing the world to O.Vine, a uniquely [infused spring water](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water) product. As its name suggests, the product fuses wine and water, but in a [non-alcoholic format](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines) that only shares "the spirit of wine" through wine grapes. O.Vine aims to create a new beverage category by fusing a base of pure spring water with healthful extracts that wine grape skins and seeds can offer. The all-natural, zero-alcohol beverages are free from preservatives or added colors, yet boast slight red or white tints from wine grape waste. While there are some brands that are elevating water with [unique fruit and vegetable infusions](https://www.trendhunter.com/trends/rubicon-spring-vits), the infused water category is also expanding with infusions of everything from crystals and caffeine to protein supplements. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 53% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Wine Grape Water Infusions:** The infusion of wine grape skin and seed extracts into spring water creates a new beverage category with potential for healthful benefits and differentiation in the market. - **Natural, Non-alcoholic Beverages:** The trend toward all-natural, zero-alcohol beverages made without preservatives or added colors provides an opportunity for O.Vine to appeal to health-conscious consumers. - **Expansion of Infused Water Category:** As the infused water market continues to expand to include unique infusions like crystals, caffeine, and protein supplements, O.Vine has an opportunity to stand out with its wine grape extract infusions. ### Industries Being Reshaped - **Beverage Industry:** As a new entrant in the beverage market, O.Vine has the potential to disrupt the industry with its unique wine grape-infused water. - **Natural and Organic Food Industry:** The trend towards all-natural, non-alcoholic beverages with no preservatives or added colors creates an opportunity for O.Vine to appeal to consumers in the natural and organic food industry. - **Functional Beverages Industry:** Infused water with healthful extracts appeals to consumers seeking functional beverages, providing an opportunity for O.Vine to disrupt the functional beverages industry with its wine grape-infused water. ## Related on Trend Hunter - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Hydrating Wine Boxes](https://www.trendhunter.com/trends/water-and-wine.md) - [Upcycled Grape Drinks](https://www.trendhunter.com/trends/verjus.md) - [Functional Alcohol-Free Wines](https://www.trendhunter.com/trends/fitvine-free.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [THC-Infused Non-Alcoholic Wines](https://www.trendhunter.com/trends/whirlwined.md) - [Non-Alcoholic Fruity Spritzers](https://www.trendhunter.com/trends/vitis.md)