# Cannabis-Infused Sparkling Water Lagunitas Brewing Company's 'Hi-Fi Hops' is an IPA-Inspired Drink By Laura McQuarrie | Published 2018-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/infused-sparkling-water References: [prnewswire](https://www.prnewswire.com/news-releases/sip-sip-pass-lagunitas-sparks-excitement-with-the-first-ever-thc-ipa-inspired-sparkling-water-300672058.html) & [lagunitas](http://www.lagunitas.com/HIFIHOPS) While there are laws in place that prevent marijuana from being mixed with alcohol, many beverage brands are instead creating non-alcoholic beverages, including everything from sodas and beer-style drinks to [infused sparkling water](https://www.trendhunter.com/trends/cannabisinfused-sparkling-water1). [Lagunitas Brewing Company](https://www.trendhunter.com/trends/Experiential-brand-roles) announced the launch of a new IPA-inspired sparkling water called 'Hi-Fi Hops' that is infused with either [THC or CBD](https://www.trendhunter.com/trends/houseplant-sparkling-water). In the form of a sparkling water beverage, Hi-Fi Hops boasts no calories or carbohydrates, yet offers the benefits of cannabis, which the brewery sources from CannaCraft brand AbsoluteXtracts. The brewery's newest creation is being celebrated as a fusion of culture, marijuana and craft beer, which will be available through dispensaries throughout California. Due to the nature of Hi-Fi Hops, it will be available to consumers over the age of 21 in child-resistant packaging. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis-infused Beverages:** Opportunities exist for brands to create new non-alcoholic cannabis beverage products. - **Thc/cbd-infused Sparkling Water:** There is potential for growth in the market of THC/CBD infused sparkling water as a healthier alternative to traditional THC/CBD-infused beverages. - **Non-alcoholic Craft Beer Alternatives:** There is an opportunity for breweries to create craft beer-inspired beverages using non-alcoholic ingredients such as cannabis-infused sparkling water. ### Sectors Adopting This - **Beverage Production:** Beverage companies can explore the creation of new products using cannabis-infused sparkling water. - **Cannabis Industry:** Cannabis companies can expand their product offerings beyond traditional THC/CBD-infused beverages by creating non-alcoholic cannabis-infused sparkling water. - **Craft Beer Industry:** Craft beer companies can explore alternative beverage options using non-alcoholic ingredients such as cannabis-infused sparkling water. ## Related on Trend Hunter - [Cannabis-Infused Sparkling Beverages](https://www.trendhunter.com/trends/cannabis-infused-sparkling-beverage.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [THC/CBD-Infused Craft Beers](https://www.trendhunter.com/trends/ceria.md) - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/hi-seltzer.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Candy-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/double-high-fiver-pink-burst.md) - [Adventurous THC-Infused Drinks](https://www.trendhunter.com/trends/trail-magic.md)