# CBD-Infused Hemp Rums Halewood Wines & Spirits' Dead Man's Fingers is a Uniquely Infused Rum By Laura McQuarrie | Published 2019-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/infused-rum References: [thegrocer](https://www.thegrocer.co.uk/new-product-development/dead-mans-fingers-adds-cbd-infused-hemp-rum/594968.article) & [halewood-int](https://halewood-int.com/) Halewood Wines & Spirits is now offering a [CBD](https://www.trendhunter.com/trends/intune-cbd-drinks)-infused rum within its Dead Man’s Fingers brand, which is described as having a rich aroma with "hints of coffee, hops and pine with a grassy herbal back note." The Dead Man’s Fingers Hemp Rum is a product that is said to be best enjoyed as a "hemp and [Coke](https://www.trendhunter.com/trends/cocacola-and-bacardi)," offering consumers a new way to enjoy a familiar spirit. The 40% ABV expression has the potential to appeal to younger drinkers who are looking to enjoy exciting, experimental and category-defying products. To compete with new challenges from the burgeoning cannabis industry, alcohol brands are refreshing a variety of their products with cannabis as a featured ingredient. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cbd-infused Alcohol:** CBD is being added to a variety of alcoholic beverages to offer new experiences for consumers and compete with the cannabis industry. - **Experimental Spirits:** Younger drinkers are seeking out new and unique products that challenge traditional liquor categories. - **Cannabis-infused Drinks:** Alcohol brands are looking for ways to incorporate cannabis into their products to appeal to a growing market of cannabis consumers. ### Where This Applies - **Alcohol:** Halewood Wines & Spirits is an example of an alcohol brand incorporating CBD into their products. - **Cannabis:** With the growth of the cannabis industry, there is potential for collaboration between alcohol and cannabis brands to create new products. - **Beverage:** CBD-infused drinks are becoming more popular as a new way for consumers to experience the health benefits of CBD. ## Related on Trend Hunter - [Rum-Inspired Hemp Beverages](https://www.trendhunter.com/trends/mxxn-barbados-blanco.md) - [Spiced Non-Alcoholic Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-00.md) - [Expertly Crafted Rum Cocktails](https://www.trendhunter.com/trends/canned-rum-cocktail.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Creamy Raspberry Rum Liqueurs](https://www.trendhunter.com/trends/raspberry-rum-cream-liqueur.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Tequila-Based Cream Liqueurs](https://www.trendhunter.com/trends/cream-liqueurs.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md)