# Mushroom-Infused Honeys Bee Sheperd Raw Honey is Enhanced with Adaptogenic Ingredients By Laura McQuarrie | Published 2023-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/infused-raw-honey References: [specialtyfood](https://www.specialtyfood.com/news/article/sfa-trendspotters-identify-10-trends-winter-fancy-food-show/) & [frangiosafarms](https://frangiosafarms.com/blogs/from-the-bee-shepherd/creating-lions-mane-and-reishi-mushroom-infused-honeys)  Truffles and hot chili peppers are just a short list of some of the ingredients that are used to create flavorfully infused honey, and Frangiosa Farms' Bee Sheperd Raw Honey sets itself apart by being infused with mushrooms. The brand makes honey infused with lion’s main and reishi mushrooms, which tap into some of the most potent adaptogens and trusted ingredients from [Traditional Chinese Medicine](https://www.trendhunter.com/trends/noon). While the Lion's Mane Mushroom in Raw Honey Lemon is a small-batch, [adaptogenic honey](https://www.trendhunter.com/trends/adaptogenic-tea-range) that taps into the antioxidant and brain-boosting benefits of lion’s mane mushrooms, the brand's Reishi Mushroom in Raw Honey Orange plays with a different citrus flavor, plus one of the most studied types of mushrooms. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 7% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mushroom-infused Food Products:** The use of mushrooms in infusing food products has potential for innovation in the food and beverage industry, especially with the growing interest in plant-based and functional food products. - **Adaptogenic Ingredients in Honey:** Using adaptogenic ingredients such as mushrooms in honey has the potential to introduce new and unique functional food products to the market. - **Use of Traditional Chinese Medicine in Food and Beverage:** Incorporating ingredients from Traditional Chinese Medicine into food and beverage products can introduce a new way of approaching health and wellness in the industry. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can innovate by exploring the use of adaptogenic ingredients like mushrooms in their products. - **Health and Wellness:** The incorporation of Traditional Chinese Medicine ingredients in food and beverage products creates an opportunity for companies in the health and wellness industry to introduce new products to a growing market. - **Natural and Organic Products:** The growing demand for natural and organic products presents an opportunity for companies in this industry to explore the use of functional ingredients like mushrooms in their products. ## Related on Trend Hunter - [Superfood Creamed Honeys](https://www.trendhunter.com/trends/creamed-honey.md) - [Mushroom-Infused Maple Syrups](https://www.trendhunter.com/trends/canadian-maple-syrup.md) - [Functional Mushroom-Infused Chocolates](https://www.trendhunter.com/trends/chocolate-truffle-bars.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Mushroom-Infused Elderberry Syrups](https://www.trendhunter.com/trends/host-defense-mushrooms-elderberry-plus-syrup.md) - [Mushroom-Infused Nut Butters](https://www.trendhunter.com/trends/bear-butter.md) - [Mushroom Adaptogen Gummies](https://www.trendhunter.com/trends/mushroom-adaptogen-gummies.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md)