# Cascara-Infused Gin Spirits Distillery 031's D’Urban Scarlet Gin is Made with Coffee Cherries By Laura McQuarrie | Published 2019-11-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/infused-gin-spirit References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/11/worlds-first-cascara-infused-gin-lands-in-south-africa/) & [distillery031](https://www.distillery031.com/our-spiritsgin/gin/) South Africa's Distillery 031 created one of the first cascara-infused gin spirits, which not only uses an increasingly popular ingredient but boasts an appealing color that ties in nicely with the demand for [pink gin](https://www.trendhunter.com/trends/prickly-pear-rose-gin). D’Urban Scarlet Gin is made with cascara, or coffee cherries, which are typically viewed as a by-product of the coffee-making process. By making the most of cascara, an ingredient that would be otherwise discarded, the spirits producer offers a product that's [eco-friendly](https://www.trendhunter.com/trends/common-ground-spirits) as well as interesting for other reasons. In terms of taste, the product is said to have "subtle berry notes without becoming overpowering" and a texture that's smooth and versatile. To enjoy the cascara-infused gin spirit, Distillery 031 recommends crafting the D’Urban Scarlet Gin Perfect Serve with Indian tonic water, fresh cherries and lime. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Cascara-infused Gin:** There is an increasing trend of infusing gin with cascara, creating unique flavors and appealing to consumers' interest in sustainability. - **Pink Gin:** The demand for pink gin is growing, and the cascara-infused D’Urban Scarlet Gin fits perfectly into this trend with its appealing color. - **Eco-friendly Spirits:** Distillery 031's use of cascara as a by-product of the coffee-making process demonstrates an opportunity for eco-friendly spirits that repurpose ingredients that would otherwise be discarded. ### Who This Affects Most - **Distillery:** Distilleries can leverage the trend of cascara-infused gin to create unique, sustainable spirits that appeal to environmentally-conscious consumers. - **Beverage:** The beverage industry can tap into the growing demand for pink gin by introducing cascara-infused spirits that offer a unique flavor profile and color. - **Sustainability:** The sustainable industry can explore opportunities to repurpose by-products like cascara from the coffee-making process to create eco-friendly products, such as cascara-infused gin. ## Related on Trend Hunter - [Black Cherry-Infused Gins](https://www.trendhunter.com/trends/tarquin.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Disruptive Craft Gins](https://www.trendhunter.com/trends/vista-gin.md) - [RTD Kenyan Gin Cocktails](https://www.trendhunter.com/trends/58-gin-tonic.md) - [Savory Crayfish Spirits](https://www.trendhunter.com/trends/crayfish-gin.md) - [African Botanical Gins](https://www.trendhunter.com/trends/procera-gin.md) - [Turkish-Inspired Pink Gins](https://www.trendhunter.com/trends/arbory-afloat.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md)