# Hemp-Infused Eyeshadows Pacifica's Cosmic Reflect Eyeshadow Palette is Enhanced with Hemp Oil By Laura McQuarrie | Published 2019-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/infused-eyeshadow-palette References: [ulta](https://www.ulta.com/cosmic-reflect-hemp-infused-eyeshadows?productId=pimprod2008260) & [pacificabeauty](https://www.pacificabeauty.com/search?q=hemp) One of the newest products to be added to [Pacifica's](https://www.trendhunter.com/trends/biphase-hydrating-oil-serum) all-vegan and cruelty-free beauty portfolio is the Cosmic Reflect Hemp-Infused Eyeshadow palette, which shares a mix of [matte, reflective and shimmering shades](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends). The hemp-infused eyeshadow palette boasts shade names like Chocolate High and Hemp Leaf, as well as others that reference its out-of-this-world nature like Lift Off, Starchild and Milky Way. The inclusion of [hemp oil in these eyeshadow cosmetics](https://www.trendhunter.com/trends/aors-new-hemp-seed-oil) is said to create a soft texture that won't clog pores or contribute to breakouts. To make it easy for consumers to begin using the product right away, Pacifica included a double-sided makeup brush that's also 100% vegan, making the eyeshadow palette perfect for on-the-go use. As consumers become familiar with the benefits of hemp, it is appearing more and more in beauty products. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hemp-infused Beauty Products:** As consumer awareness of the benefits of hemp grows, there is opportunity for the beauty industry to incorporate hemp oil into more products for a potential disruptive innovation in the beauty industry. - **Vegan Cosmetic Products:** The popularity of vegan beauty products is on the rise and incorporation of vegan ingredients like hemp oil can lead to disruptive innovation in the cosmetics industry. - **Convenient On-the-go Makeup Products:** Including a double-sided vegan makeup brush with the eyeshadow palette suggests opportunity for on-the-go beauty products that can disrupt the beauty industry. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry can explore innovation through incorporation of hemp oil and other vegan ingredients to enhance quality and benefits of beauty products. - **Vegan Beauty Products Industry:** Incorporation of vegan ingredients like hemp oil creates opportunity for innovation in the vegan beauty industry. - **On-the-go Makeup Products Industry:** The double-sided makeup brush inclusion in the eyeshadow palette highlights potential for disruptive innovation in creating more convenient on-the-go makeup products. ## Related on Trend Hunter - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Coconut Milk Chocolate Bars](https://www.trendhunter.com/trends/coconut-milk-chocolate-bars.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Shimmer-Focused Moisturizing Sets](https://www.trendhunter.com/trends/shimmer-shine.md) - [Hemp-Based Ice Creams](https://www.trendhunter.com/trends/hemp-based-ice-cream.md)