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# Shopping Data Apps
InfoScout Lets Consumers Sell Their Personal Habits to Marketers

By Meghan Young | Published 2016-05-03 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/infoscout
References: [fastcompany](http://www.fastcompany.com/3056265/startup-report/this-startup-lets-users-sell-their-own-shopping-data) & [infoscout.co](http://www.infoscout.co)

It's common knowledge -- at least it should be at this point -- that consumers are being tracked quite meticulously for their habits and now InfoScout is allowing them to get a cut out of the business. Through the InfoScout app, consumers will be able to [sell their shopping data to marketers](https://www.trendhunter.com/trends/data-hub).

Of course, the rewards revolve around such incentives as [credit card-style reward points](https://www.trendhunter.com/trends/fidme) and sweepstakes entries. Yet InfoScout recognizes that this is not only enticing, but it provides something for a relatively easy ask. InfoScout boasts different apps that are meant to target various demographics. For instance, the app Receipt Hog attracts more single people and those who enjoy its [casual gaming dynamic](https://www.trendhunter.com/trends/shopback).

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 30% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Consumer Data Selling:** There is a trend of consumers selling their personal shopping data to marketers for rewards and incentives.
- **Personalized Targeting Apps:** The trend of targeted marketing apps, like InfoScout, cater to specific demographics for more effective marketing strategies.
- **Gamified Consumer Engagement:** Apps like Receipt Hog use casual gaming dynamics to engage consumers and incentivize them to share their shopping data.

### Where This Applies

- **Market Research:** The market research industry can leverage consumer data selling trends to gain valuable insights into consumer behavior and preferences.
- **Mobile App Development:** The growing trend of personalized targeting apps requires industries to focus on mobile app development for effective consumer engagement.
- **Digital Advertising:** With gamified consumer engagement, the digital advertising industry can explore innovative ways to capture consumer attention and increase brand visibility.

## Related on Trend Hunter

- [Money-Saving Grocery Apps](https://www.trendhunter.com/trends/schnuck-markets.md)
- [Authenticated Product Review Apps](https://www.trendhunter.com/trends/product-review-app.md)
- [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md)
- [Consumer Spending Tools](https://www.trendhunter.com/trends/spendmapper.md)
- [Consolidated Grocery Rewards Apps](https://www.trendhunter.com/trends/rewards-apps.md)
- [Barcode-Scanning Ethical Search Apps](https://www.trendhunter.com/trends/ethical-barcode.md)
- [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md)
- [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md)
- [Grocery Store Data Trackers](https://www.trendhunter.com/trends/store-analytics.md)