# Transparent Functional Supplement Shots Ryde's Shots are Now Informed Choice Certified By Kalin Ned | Published 2026-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/informed-choice References: [us.ryde](https://us.ryde.com/blog/informed-choice-certified/?srsltid=AfmBOorcg1iuAmb7fpFGQvaTjzyVqsXFZZsF-DNnFLkt2qCP3pJv6enD)  Ryde, the globally recognised functional wellbeing brand known for its pocket-size two-ounce dietary supplement shots, has announced that its [ENERGIZE](https://www.trendhunter.com/trends/sugarbreak), FOCUS, and RELAX formulations have earned the prestigious [Informed Choice](https://www.trendhunter.com/trends/myprotein-bounty-impact-whey-protein) certification. This is a rigorous global program that regularly tests dietary supplements for over 285 banned substances listed by the [World Anti-Doping Agency](https://www.trendhunter.com/trends/cure-hydration-kids-electrolyte-drink-mix) at LGC, the world's longest-standing anti-doping laboratory. The organization that provides Informed Choice certifications relies on ISO 17025-accredited methods to meet one of the highest industry standards for safety, integrity, and transparency. Each two-ounce shot contains Ryde's proprietary Ryplenish formula alongside science-backed ingredients such as B-vitamins, ginseng, and green tea caffeine to support energy, focus, or relaxation throughout the day. The products also offer zero calories, zero sugar, and are vegan and gluten-free. Image Credit: Ryde ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 50% | Activity: 56% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Certified Transparency:** Certified transparency around banned-substance testing and ISO-accredited methods creates opportunities for new trust-driven product tiers that differentiate on verified safety and integrity. - **Pocket-size Functional Shots:** Micro-dose, two-ounce formats highlight a move toward portable, single-serve supplementation that enables tailored timing and dosing for on-the-go consumers. - **Clean-label Performance Formulations:** Sugar-free, vegan, and gluten-free formulations paired with science-backed actives signal demand for performance products that prioritize clean ingredients and clear efficacy claims. ### Industries Being Reshaped - **Sports Nutrition:** Elite and recreational athletes could gravitate toward certified, low-risk supplements, creating space for product lines that blend anti-doping assurance with performance ingredients. - **Workplace Wellness:** Employers and corporate wellness programs may value convenient focus and energy shots that promise verified ingredient safety for use in professional environments. - **Functional Beverage Manufacturing:** Beverage makers stand to explore compact, ready-to-drink functional shots that integrate verified testing and clean-label positioning to capture health-conscious consumers. ## Related on Trend Hunter - [Functional Cafe Wellness Shots](https://www.trendhunter.com/trends/starbucks-and-solti.md) - [Functional Energy Drinks](https://www.trendhunter.com/trends/ryse-energy.md) - [Functional Focus Booster Shots](https://www.trendhunter.com/trends/ardens-garden-focus.md) - [Immunity-Boosting Wellness Shots](https://www.trendhunter.com/trends/vive-organic.md) - [Cognitive Performance-Boosting Beverages](https://www.trendhunter.com/trends/goodrays-refocus.md) - [Functional Coffee Retail Expansions](https://www.trendhunter.com/trends/ryze.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Extra-Strength Wellness Shots](https://www.trendhunter.com/trends/energy-extra-strength.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md)