# Information-Focused AI Travel Apps SAM is an Informative Travel AI Designed for Corporate Travel By Justin Lam | Published 2018-08-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/informative-travel-ai References: [travelweekly.au](http://www.travelweekly.com.au/article/meet-sam-flight-centres-new-ai-mobile-travel-assistant/) & [hk.fcm.travel](https://www.hk.fcm.travel/solutions/smart-travel-assistant-for-mobile) Unveiled as a "pocket-sized mobile travel assistant," [SAM](https://www.trendhunter.com/trends/philips-roku-tvs) is the latest innovation from Flight Centre that blends together travel consultant support and an informative travel AI. Marketed primarily towards business travelers, this new [AI travel assistant](https://www.trendhunter.com/trends/trazzeo) offers up a corporate focus but operates on an experience leisure travelers would enjoy. SAM -- short for Smart Assistant for Mobile -- is currently available for clients of FCM Travel Solutions and academic travel provider Campus Travel. In terms of features, SAM has the ability to plan and coordinate almost every element of travel but is perhaps best showcased in its ability to keep travelers aware. Alerts can range from departure gate and baggage updates to safety notifications based on the area a traveler is in. This is perhaps the best function of SAM as it allows users to keep focused on a task and not worry about small changes. Image Credit: Flight Centre ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Informative Travel AI:** The trend of developing informative travel AI that provides helpful support and information to travelers. - **Corporate-focused AI Travel Assistants:** The trend of creating AI travel assistants specifically designed to cater to the needs of business travelers. - **Mobile Travel Assistants:** The trend of developing pocket-sized mobile travel assistants that offer travel planning and coordination features. ### Who This Affects Most - **Travel and Tourism:** The travel and tourism industry can benefit from the disruptive innovation of informative travel AI that enhances the travel experience for both leisure and business travelers. - **Artificial Intelligence:** The artificial intelligence industry has opportunities to create innovative travel assistants like SAM that provide valuable services and support to travelers. - **Corporate Travel Management:** The corporate travel management industry can utilize mobile travel assistants like SAM to improve efficiency, coordination, and communication for business travelers. ## Related on Trend Hunter - [AI Travel Concierges](https://www.trendhunter.com/trends/smartrip-ai.md) - [AI-Powered Travel Assistants](https://www.trendhunter.com/trends/ai-powered-travel-assistant.md) - [Corporate-Based AI Virtual Assistants](https://www.trendhunter.com/trends/ai-virtual-assistant.md) - [AI Travel Assistants](https://www.trendhunter.com/trends/ai-travel-assistants.md) - [AI-Powered Tourism Guides](https://www.trendhunter.com/trends/siyanda-1.md) - [AI-Powered Travel Planning](https://www.trendhunter.com/trends/travel-ai-trip-creator.md) - [AI African Tourism Guides](https://www.trendhunter.com/trends/siyanda.md) - [Personalized AI-Powered Travel Apps](https://www.trendhunter.com/trends/personalized-aipowered-travel.md) - [AI-Generated Concierges](https://www.trendhunter.com/trends/synxis-conciergeai.md)