# Protective Baby Wraps The Information Blanket For Newborns Illustrates Baby Safety Measures By Meghan Young | Published 2010-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/information-blanket-for-newborns References: [psfk](http://www.psfk.com/2010/08/information-blanket-for-newborns) & [bmbagency](http://bmbagency.com/) Since babies of all species are perhaps the most vulnerable and innocent things in the universe, it's important that we are equipped with the best information to protect them: enter the Information Blanket For Newborns. Submitted in response to PSFK's Future of Health Report, it is printed with detailed descriptions, both illustrated and written, on how to best care for your precious babe. Designed by Beattie McGuinness Bungay, the Information Blanket For Newborns also keeps your baby warm or cool depending on the outside temperature. Most importantly, the blanket is tailored specifically to each baby. So much so that it "features a code for scanning, so health workers can reference a database to quickly register the child, and keep tabs on it as it develops," according to PSFK. Check out our interview with the founder of the Information Blanket, [Neil Powell](http://www.trendhunter.com/trends/neil-powell), to learn more about the inspiration behind this for-profit social enterprise. **Contact Information** Information Blanket [website](http://informationblanket.com/) Information Blanket on [Facebook](http://www.facebook.com/InfoBlanket) Information Blanket on [Twitter](https://twitter.com/#!/InfoBlanket) ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Protective Baby Wraps:** Disruptive innovation opportunity: Develop smart baby wraps that are embedded with sensors to monitor vital signs and provide real-time data to parents and healthcare professionals. - **Personalized Baby Care:** Disruptive innovation opportunity: Create customizable baby products, such as blankets and clothing, that are tailored to each baby's specific needs and preferences. - **Digital Health Tracking:** Disruptive innovation opportunity: Utilize technology, such as scanning codes and databases, to track the health and development of newborns for improved healthcare outcomes. ### Who This Affects Most - **Baby Products:** Disruptive innovation opportunity: Introduce innovative baby products that prioritize safety, comfort, and personalized care for newborns and their parents. - **Healthcare:** Disruptive innovation opportunity: Implement tech-driven solutions in the healthcare industry to improve the monitoring and tracking of newborns' health and well-being. - **Social Enterprises:** Disruptive innovation opportunity: Support and invest in for-profit social enterprises that aim to address critical issues, such as infant safety and care, through innovative solutions. ## Related on Trend Hunter - [Multi-Use Soothing Shirts](https://www.trendhunter.com/trends/the-sweat-sheet.md) - [Versatile Baby Swaddle Designs](https://www.trendhunter.com/trends/swaddle-sack.md) - [Custom-Designed Infant Swaddles](https://www.trendhunter.com/trends/the-ollie-world-swaddle.md) - [3D-Knit Bamboo Swaddles](https://www.trendhunter.com/trends/bamboo-swaddle.md) - [Organic Cotton Baby Blankets](https://www.trendhunter.com/trends/organic-cotton-baby-blanket.md) - [Design-Conscious Baby Incubators](https://www.trendhunter.com/trends/concept-incubator.md) - [Safe Sleep-Enhancing Baby Bodysuits](https://www.trendhunter.com/trends/baby-bodysuits1.md) - [Ultra-Soft Cooling Blankets](https://www.trendhunter.com/trends/silky-soft-cooling-blanket.md) - [Understated Ultra-Soft Blankets](https://www.trendhunter.com/trends/the-blanket.md)