# Internet Presence Charts The 'Expanding Small Business Web' Infographic is Telling By Patrick Walsh | Published 2011-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/infographic-website-site-statistics References: [blog.intuit](http://blog.intuit.com/trends/the-expanding-small-business-web-infographic/) & [columnfivemedia](http://columnfivemedia.com/) The 'Expanding Small Business Web' infographic explains what small companies are doing to enhance their presence on the Internet. The first column talks about web presence and how frequently a company's site is updated. This is because most small businesses have a [basic site](https://www.trendhunter.com/trends/userfriendly-website-builder) but rarely update it. Followed by this is a summary of how happy the business owner’s are with their site and how out of date it is. The Expanding Small Business Web infographic also shows the influx in [small businesses adopting social media](https://www.trendhunter.com/trends/social-proof1) as a means to increase their visibility online. This is then followed by a summary of the tools of the trade, and how effective businesses have found these methods. It is a [superb infographic](https://www.trendhunter.com/trends/ai-infographic-generator) detailing where business is headed. Furthermore it is an extremely helpful tool for many to understand how to strategize their online presence. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Enhancing Web Presence:** Opportunity for disruptive innovation in helping small businesses update and optimize their websites to stay relevant and competitive. - **Adopting Social Media:** Opportunity for disruptive innovation in providing social media management and marketing solutions tailored to small businesses. - **Tools for Online Visibility:** Opportunity for disruptive innovation in developing and offering effective tools to help small businesses boost their online visibility. ### Sectors Adopting This - **Website Design and Optimization:** Opportunity for disruptive innovation in the website design and optimization industry to cater to the needs of small businesses seeking to enhance their web presence. - **Social Media Management:** Opportunity for disruptive innovation in the social media management industry to create specialized solutions for small businesses aiming to leverage social media for increased online visibility. - **Online Marketing Tools:** Opportunity for disruptive innovation in the online marketing tools industry to develop and offer efficient tools and platforms specifically designed for small businesses. ## Related on Trend Hunter - [Website Starter Packs](https://www.trendhunter.com/trends/binge-island-website-starter.md) - [Intentional Online Experiences](https://www.trendhunter.com/trends/slow-internet.md) - [AI Infographic Tools](https://www.trendhunter.com/trends/infographic-ai.md) - [Performance Benchmarking Tools](https://www.trendhunter.com/trends/website-leaderboard.md) - [AI Infographic Generators](https://www.trendhunter.com/trends/infography-v2.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Social Media Growth Tools](https://www.trendhunter.com/trends/pulseuptop.md) - [Instant Data Visualization](https://www.trendhunter.com/trends/instacharts.md) - [Search Visibility Tools](https://www.trendhunter.com/trends/snowseo.md)