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# Rainbow-Barred Smartphones
INFOBAR C01 Gives Japan a Vibrant Android Mobile

By Matt Ho | Published 2012-01-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/infobar-c01
References: [techcrunch](http://techcrunch.com/2012/01/15/infobar-c01-android/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=mj_8YMnt1y8)

Japan's telecommunication company KDDI AU has launched a brand new smartphone with a vibrant twist called the INFOBAR C01.

The first thing to take note of is the INFOBAR C01's shape. Most Android phones on the market are fairly wide in size, but this model in particular has a more slender form. Another peculiar feature is the physical touchpad which is non-existent in mobiles running on this software. But that doesn't mean that the INFOBAR C01 doesn't have touchscreen capabilities, because it does, making it comparable to a BlackBerry Torch. The smartphone packs an 8-megapixel camera, Bluetooth 3.0+EDR, Wi-Fi, digital TV tuner and operates on the Android software.

The INFOBAR C01 will only be available in Japan and is available in three different colors.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 34% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### What's Driving This Trend

- **Slender Smartphones:** The trend towards slimmer smartphone designs opens up opportunities to explore new form factors and materials.
- **Physical Touchpads on Smartphones:** Incorporating physical touchpads on smartphones could transform the user experience and create added value for consumers.
- **Localized Smartphone Launches:** Localized smartphone launches present opportunities to develop region-specific products and services.

### Who This Affects Most

- **Technology:** Tech companies can leverage the trend towards slimmer smartphone designs and incorporating physical touchpads to develop innovative products.
- **Telecommunications:** Telecommunications companies can explore localized smartphone launches to cater to specific markets and consumer needs.
- **Consumer Electronics:** Consumer electronics companies can focus on regional specific launches and incorporating unique features to differentiate products in a crowded market.

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