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# Influencer Business Referral Platforms
'GrowSumo' Helps Brands Start Influencer Programs

By Michael Hemsworth | Published 2017-04-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/influencer-program
References: [betalist](https://betalist.com/startups/growsumo) & [growsumo](https://growsumo.com)

Starting an influencer program can be a cost-effective and quick way to help garner additional leads for a business, so 'GrowSumo' comes as a versatile solution to getting started with the initiative.

[Online influencers](https://www.trendhunter.com/trends/youtube-shorts-integration) have quickly become a popular means for brands to disseminate a product or message in a more organic way in order to garner interested customers. 'GrowSumo' works to help companies start up [influencer programs](https://www.trendhunter.com/trends/tracefluence) and reward influencers accordingly in order to enable a cost-effective method for brands and offer lucrative benefits for participants.

'GrowSumo' works on the basis of [referrals](https://www.trendhunter.com/trends/waitless) in order to garner a more targeted customer base to ensure that brands don't find themselves targeting consumers who don't have an interest in a particular product, service or field.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 40% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What's Driving This Trend

- **Influencer Referral Programs:** Businesses can explore the creation of referral programs that reward influencers to effectively promote their products or services.
- **Cost-effective Marketing:** Companies can invest in influencer programs to reap the benefits of an inexpensive marketing approach.
- **Targeted Customer Base:** By gathering a more targeted customer base, businesses can save money by marketing to customers who are most likely to be interested in their products or services.

### Who This Affects Most

- **Marketing Industry:** The growth of influencer referral programs presents new opportunities for marketers to provide innovative solutions to businesses looking to promote their products or services.
- **Social Media Industry:** As social media continues to play a vital role in influencer marketing, opportunities exist to develop new platforms and features that cater to the needs of both influencers and businesses.
- **E-commerce Industry:** E-commerce businesses can leverage influencer referral programs to increase sales and expand their customer base without investing in costly advertising campaigns.

## Related on Trend Hunter

- [Referral Automation Platforms](https://www.trendhunter.com/trends/bootup-ai.md)
- [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md)
- [SaaS Influencer Marketing Tools](https://www.trendhunter.com/trends/beeing-social.md)
- [Incentive Automation Platforms](https://www.trendhunter.com/trends/automates-growth.md)
- [Connective Influencer Apps](https://www.trendhunter.com/trends/influencer-app.md)
- [Influencer Collaboration Networks](https://www.trendhunter.com/trends/megaboarding.md)
- [Influencer Partnership Platforms](https://www.trendhunter.com/trends/impactcom.md)
- [Influencer CRM Platforms](https://www.trendhunter.com/trends/influencer-management-software.md)
- [AI Influencer Platforms](https://www.trendhunter.com/trends/ai-influencer.md)